2000-12-07CITY OF ENCINITAS
ACTION MINUTES OF REGULAR COMMITTEE MEETING
TOURISM AND MARKETING COMMITTEE
December 7, 2000
Present: Mayor Dennis Holz, City Manager Kerry Miller, Council Member Christy Guerin, Paul Davis, Peder Norby, Sid Shaw, Joe Koch, Jim Clark, Julian Duval, Gerald
Solomon, Fred Caldwell, Robert Mance, Sheila Cameron, Carolyn Cope, Paula Kirpalani, Al Taschaeche, and Vanessa Williams.
#1
Call to Order
Announcements
DIRECTION /ACTION
Meeting called to order at 8:16 A.M. by Mayor Holz.
Mayor Holz announced that City Manager Miller will be late to the meeting as he is working on
issues stemming from last night's fire on Highway 101. He noted that four businesses were lost and
one firefighter was injured as a result of the fire.
The following announcements were made:
Julian Duval announced that the annual Garden of Lights event starts on December 15`h at Quail
Botanical Gardens.
Al Taschaeche briefly discussed the energy rate crisis. City Manager Miller noted that the City of
San Marcos is looking into the possibility of becoming a Municipal Utility. The City of Encinitas
has already looked into this concept and concluded that it would not be cost effective to do alone
but perhaps can be done jointly.
Carolyn Cope noted that she is on the Holiday Parade Committee and would like input on how the
parade went. The committee is having a briefing on Tuesday and she would like to discuss any
pertinent issues or concerns with the committee members at that time. Some items noted include:
the length of the parade, major gaps between entrants, the trash left on the streets, and the idea of
having the parade on a Sunday during the daytime rather than on Saturday night.
Robert Mance announced that, on December 14, 2000 at 6:00 p.m., the Arts Master Plan Sub-
committee will meet at A La Carte. They will be summarizing accomplishments made over the
past year. Everyone is welcome to attend.
Sheila Cameron commented on electrical prices noting that there are many internet companies
using a large amount of electricity.
ITEM # 2
Discussion on the Future Role of the Tourism and
Mayor Holz indicated that he would like to discuss with the group the future of the committee. He
wants to know about changes that the group would like to make.
Marketing Committee
Gerald Solomon, The Encinitas Chamber of Commerce, discussed with the committee his past
experiences with the Economic Development Council Concept and how this type of group /concept
may benefit the Tourism and Marketing Committee.
Carolyn Cope noted that the committee needs direction and funding from the City in order to
complete projects.
Sheila Cameron noted that a product needs to be offered to tourists and that won't be possible until
the downtown is completed. She also noted the need for a partnership between the City and the
private sector.
Fred Caldwell indicated that the group needs to keep the focus on the four sub - committees and work
on the ideas they developed.
Robert Mance also agreed that it will take both the private sector and the City to accomplish the goals
set out by the group. He further indicated that the group has placed much emphasis on the downtown
area. However, the City has many other areas of interest that also need to be brought into the group's
plans.
Mayor Holz concluded that it appears the group should continue with the four sub - committees. He
would like the sub - committees to begin preparing a budget package and present it to the City Council.
Toward that end, he requested that the sub - committee chairpersons meet on January 4, 2001 to
revitalize and reaffirm their plans. The chairpersons can report to the group on January 18, 2001.
ITEM #3
1) Update report from sub - committee chairpersons.
Discussion of Agenda Items for Future Meeting
Next Meeting
January 18, 2001.
Adjournment
Mayor Holz adjourned the meeting at 9:45 a.m.
Prepared by Gina Rubottom