2000-09-21CITY OF ENCINITAS
ACTION MINUTES OF REGULAR COMMITTEE MEETING
TOURISM AND MARKETING COMMITTEE
September 21, 2000
Present: Council Members Sheila Cameron and Dennis Holz, City Manager Kerry Miller, Paul Davis, Bob Bonde, Peder Norby, Kristina Kuest, Cyd Shaw, Joe Koch, Julian Duval,
Marietta Rogers, Carolyn Cope, Fred Caldwell, John Mclsaac, Jim Clark, Barbara Miller, Ida Lou Coley, Bruno Schrarer, Judianne Shannon, Michelle Hayes, Arlene Betti, Lynne
Love, Don Swanson, Alissa Adams, Lois Rotsheck, Judy Strick, Bill Aballo, Robert Mance, Tamara Trajillo, Kristen Richter, and Joan Delgatto.
DIRECTION /ACTION
# 1
Meeting called to order at 8:10 A.M. by Council Member Sheila Cameron. Ms. Cameron thanked
Call to Order
everyone for coming. Everyone introduced themselves and the following announcements were
Announcements
made:
Fred Caldwell announced there is an article on Encinitas in "Home" Magazine featuring a brochure
by Fred/101 Designs.
Rancho Coastal Humane Society Thrift Shop will host a Sundowner on September 20h; the Rob
Machado Surf Classic will take place on the last weekend of September; Oktoberfest is on
September 24th; there will be an art contest for Encinitas Days; Tomiko's will be hosting a
Sundowner; La Costa Rotary is having a beach clean up party; DEMA's Installation Dinner will be
on Oct. 7; Fab Four Concert will be returning to La Paloma in December.
Council Member Cameron announced that today the committee will be taking a trolley ride /tour of
Encinitas. Music sheets for the "Trolley Song" were handed out. Ms. Cameron noted that Hugh
Martin, a resident of Encinitas, wrote the song.
ITEM # 2
Meeting Convenes
Peder Norby discussed the plans and route for the day's trolley ride. He indicated that for some
time, the committee has been discussing the idea of developing a trolley service for Encinitas. It is
anticipated that the trolley service would start out as a daytime service, seven days a week during
the summertime, and on weekends the rest of the year. There are many specifics to be discussed
and dealt with such as NCTD issues, trolley stop locations, funding, storage. The goal is to have
the service self - sufficient. Mr. Norby reviewed the proposed trolley route (see attached "Proposed
Trolley Route" which is hereby made a part of these minutes).
Don Swanson, promoter, discussed his ideas for promoting the trolley service with Jozsef Illes, the
owner of the trolley. He thinks the trolley service is a unique idea for Encinitas and would be very
marketable.
Mr. Mance asked if there were any ideas to support the trolley service independently from the
City? Mr. Swanson noted that the service would use funds from advertisement fees. Also, the
service itself would be fee based.
Ms. Cameron added that the Tourism and Marketing Committee is also looking at having an
extended service to El Camino Real; however, she agrees that it should start with the tourists in the
summertime.
Mr. Norby also indicated that during the trolley ride, there would likely be a narrative discussion
taking place, describing the local attractions /sites such as the flower industry, surf history, etc.
ITEM #3
None noted.
Oral Communications
ITEM #4
Future Agenda items were not discussed.
Discussion of Agenda Items for Future Meeting
Next Meeting
October 5, 2000
Adjournment
Ms. Cameron adjourned the regular meeting at 8:40 and the committee members boarded the
trolley for the tour.
Prepared by Gina Rubottom