1999-09-02CITY OF ENCINITAS
ACTION MINUTES OF REGULAR COMMITTEE MEETING
TOURISM AND MARKETING COMMITTEE
September 2, 1999
Present: Co- Chairperson Sheila Cameron Co- Chairman Dennis Holz; Management Analyst David de Cordova; Fred Caldwell; Gene Greenwald; Ida Lou Coley; Judy Cunningham;
Judy Strick; Michelle Hales; Peder Norby; Larry Danielson; Marrietta
Rogers; Dave Oakley; Gary Tucker; Cal Ellisor; Therese Vallancourt
ISSUE,
DIRECTION /ACTION
# 1
Meeting called to order at 8:10 A.M. by Mayor Sheila
Welcome and Introductions
Cameron. Thank you for coming. Everyone introduced themselves.
ITEM #2
Peder Norby, Dema Exec. Director, reminded the members of
Announcements
the 9/16/99 Classic Summer Nights Event. He indicated that
the woodies would arrive a few days before the Annual
Wavecrest Woodie Car Show event for preview by the public.
Mayor Cameron reminded the members about displaying and
distributing the new Encinitas Brochure. Those members
interested in receiving some of the brochures should leave
their name and telephone number with the council secretary.
Mayor Cameron also announced that The Taste of Mainstreet
was a success and the ticket books sold out. DEMA
estimated that over 3,000 attended the event.
# 3
Mr. Dave de Cordova provided a preview of the 9/15/99
Update and Discussion on Downtown Encinitas Streetscape
Workshop of the Downtown Encinitas Streetscape Project. On
Project
9/15/99, the project will be presented in a workshop format
at the City Council Meeting for public input and planning.
Mr. de Cordova gave overview of the project: the project
originated as a traffic safety project for D and E Streets
as there was a higher rate of accidents than other areas of
the town. At the same time, Community Development was
proposing a streetscape master plan for the Downtown
corridor in order to implement the Downtown Specific Plan.
The project includes street enhancements including sidewalk
improvements to Moonlight Beach and along the entire
corridor; enhanced intersections with mid -block and corner
pop -outs to enhance pedestrian safety and create visual
slow down que to motorists; improved and maximized parking
spaces; and improved traffic flow.
The project is likely to include redoing the sidewalks -
will need to rotate the areas of construction to keep
disruption to merchants at a minimum; several driveways may
be closed to allow for more parking spaces and improve
safety. Vehicle travel lanes may be reduced in areas to
allow for protected left turn lanes with goal of improving
traffic flow.
Mayor Cameron added that NCTD is considering providing a
parking structure. Possibility of the city joining in with
NCTD to make 2 story structure so accessible to merchant
employees which will allow for more street parking
available to tourists and patrons. Cost to the City is a
concern.
Discussion on putting up historic Encinitas sign as soon as
possible. The idea well received. Discussion on various
types of signs and location for the historic sign. There
was also discussion on the possibility of getting Moonlight
Beach sign to be put up on railroad bridge at the end of
Encinitas Blvd.
Community Development Director, Sandy Holder, indicated
that historic route signs will be on 9/8/99 Council meeting
agenda. She showed the members the sign intended to be
used. They anticipate using about 12 signs along the
corridor.
Mr. de Cordova concluded his preview and urged the members
to come to the 9/15/99 Council meeting as this would be
their opportunity to submit in writing their ideas and
suggestions and to give feedback to the city. Once this is
completed, designs plans to be drafted, traffic studies
performed and then plan to go back to city council for
approval.
2 specific suggestions to do as soon as possible:
1) Diagonal Parking on the west side of 2nd Street;
2) Historic Sign.
ITEM #4
a) Signage
Agenda Items for Next Meeting
b) T.O.T.
ITEM #5
September 16, 1999
Next Meeting:
Poinsettia Room, Encinitas City Hall
Adjournment
Adjourned at 9:20 a.m.
Prepared by Gina Rubottom