2000-08-17CITY OF ENCINITAS
ACTION MINUTES OF REGULAR COMMITTEE MEETING
TOURISM AND MARKETING COMMITTEE
August 17, 2000
Present: Council Member Sheila Cameron, City Manager Kerry Miller, Paul Davis, Bob Bonde, Peder Norby, Paula Kirpalani, Cyd Shaw, Joe Koch, Julian Duval, Mark Skok,
Marietta Rogers, Carolyn Cope, Sid Shaw, Fred Caldwell, John Mclsaac, Jim Clark, Chuck Ades, Dan Hare, Barbara Miller.
DIRECTION /ACTION
# 1
Meeting called to order at 8:10 A.M. by Council Member Sheila Cameron. Ms. Cameron thanked
Call to Order
everyone for coming. Introductions and announcements were made.
Announcements
Council Member Cameron announced that the subcommittee chairs met twice. They are working
on a presentation for the Council which is intended to educate the Council on what the Tourism
and Marketing Committee is all about.
ITEM # 2
Goals and Next Steps for Subcommittees
Peder Norby /Group 1 reported that The Encinitas Sign and the Encinitas Streetscape are the main
goals to have completed. Another one of their goals is to work on the parking situation. The
Committee is also working with the merchants and residents on a parking survey concerning long
term and short term parking issues. Another goal is to get the continuous sidewalk from Lagoon to
Lagoon completed.
Mark Skok/Group 2 reported that their goals continue to be the Lagoon to Lagoon Sidewalk,
East/West beach access. They would also like to work on signs and maps, and a shuttle /trolley
service.
Vanessa Williams for Group 3 and 4 was not present: City Manager Kerry Miller gave an update.
Regarding the website development, an agreement has been made to coordinate with all the various
resources to create good links. The subcommittee will be meeting with the Chambers to discuss
options and obtain ideas for developing the website. Regarding the video, the Chamber is not
working on a video project, but the committee may look into collaborating with them on a joint
video project.
Carolyn Cope /Group S reported that the Arts Commission has already set aside a budget for public
arts. Six thousand dollars has been allotted for the Arts Master Plan. Also, the Arts Commission
is accepting applications for the Encinitas Arts Grants Program. The Commission and the City
Council will approve the applications. Carolyn also announced that the Council recently approved
the Mobile Art Touring Van. The first location for the Mobile Art Van will be at the Rob
Machado Surf Classic. The van will also be at the Encinitas Days Celebration. The van can be
booked through the Arts Commission and the Community Development Dept. Carolyn also
reported that other art events include the City Wide Photo Contest and the Chalk It Up Contest
which will take place at the Encinitas Days Celebration.
Chuck Ades /Flower Subcommittee reported that they are tentatively looking at next August to hold
an Open House with several of the local nurseries. The idea is to have an Open House/Tour of the
Commercial Nurseries. Each nursery, which is normally closed to the public, will try to have
demonstrations (i.e. flower arranging, plant preservation, question/answer sessions) and give the
public an idea of what takes place at a nursery. They are considering using Quail Botanical
Gardens as a starting place. The Committee will also be working with the downtown merchants as
well. They are discussing the possibility of working with the hotels and restaurants to create
packages.
Mr. Miller noted that the purpose of the subcommittee chairs meetings have been to develop a plan
to go before the City Council for funding issues. They are aiming for the September 20`h Council
meeting.
ITEM #3
Ms. Cameron discussed that she would like the name "Encinitas" to conjure up a certain image that
would come to mind whenever anyone heard it.
Oral Communications
Barbara Miller added that when people come into the Gallery, she gets good feedback from them.
They tell her that they like it here in Encinitas because it is laid back, it hasn't changed, and it's
peaceful.
ITEM #4
None noted.
Discussion of Agenda Items for Future Meeting
Next Meeting
Next regular meeting of September 7 being changed to September 14, 2000
Adjournment
Sheila Cameron adjourned the meeting at 9:50 a.m.
Prepared by Gina Rubottom