1999-10-21 (2)CITY OF ENCINITAS
ACTION MINUTES OF REGULAR COMMITTEE MEETING
TOURISM AND MARKETING COMMITTEE
October 21, 1999
Present: Co- Chairperson Sheila Cameron Co-Chairman Dennis Holz; Sandy Holder, Community Development Director; Kirk Van Allen, Paul Davis, John Mclsaac, Carolyn Cope,
Cyd Shaw, Jim Clark, Jerry Brooks, Dan Hare, Gary Tucker, David Oakley, Paula Kirpalani, Julian Duvall, Robert Mance, Therese Vaillancourt
DIRECTION /ACTION
# 1
Meeting called to order at 8:15 A.M. by Mayor Sheila Cameron. Thank you for coming.
Welcome and Introductions
Everyone introduced themselves.
Mayor Cameron announced that today's meeting would be an "open mic" meeting to
take a look at what the committee has accomplished and where its going in the future
Mayor Cameron announced that the new City Manager, Kerry Miller, will be coming to
the City on November 8, 1999 or November 9, 1999. She will invite him to attend the
November 18, 1999 meeting.
ITEM # 2
Mayor Cameron presented an overview of some of the committee's accomplishments:
Review of the Committee's Accomplishments
The Hotel/Motel Association was formed and has become a very vital part of the City;
Encinitas Hwy 101 mugs available through DEMA; We have the "Surf Rider crossing
signs and stickers; U.S. Hwy 101 is now Historic Hwy 101; the Sheriffs Department
gave presentation; Hillel Schwartz discussed the Millennium Celebration; the Post
Office was saved in part with help from the Downtown Preservation Committee;
"Encinitas Brochures" were produced; Film Festivals headed by Dan Hare at La Paloma
Theatre; DEMA, the Chamber, and the Hotel/Motel Association are all holding events;
the Downtown Specific Plan is coming along but will push to move forward at a faster
pace.
Mayor Cameron indicated that in the future she would like to see El Camino Real
recognized as an Historic Point with a bell Marker/Monument. She would also like to
plan a Millennium Celebration.
# 3
Sandra Holder, Community Development Director, announced that there will be
General Announcements /Comments from the Committee
Community Character Workshops held and the Committee Members are invited to
Members
attend and participate. The Workshops will be held for each community. The first
Workshop will take place on November 1, 1999 for the community of "New Encinitas."
A consultant will be attendance to help with an image survey which will be used to
develop the communi 's character and values — what the communi wants Preserved or
changed.
Deputy Mayor, Dennis Holz added that it is very important for everyone to attend and
provide input. The entire community will be looked at: commercial, residential, parks,
streets.
Mr. Holz announced that "sand" is a big issue for our City which will have large effect
on the residents and businesses. There was a meeting yesterday with the Army Corp
which went well. A reconnaissance study will be done to determine if there is Federal
interest in our local beaches. The study will take about 1 year.
Mr. Holz announced that the City is also working on the sand issue. A $300, 000
hydrological study on the lagoon is to be done to determine if the mouth of the lagoon
needs to be moved.
Mayor Cameron announced that the City continues to work with NCTD to build a
parking structure. There will be a meeting on Monday, October 25, 1999 with NCTD.
Mayor Cameron announced that reclaimed water is being established throughout the
City.
Mayor Cameron announced that the City has also begun a dredging project with the
Rancho Santa Fe Reservoir, which is where the City gets its water supply. The dredging
will allow the reservoir to hold more water. Mayor Cameron will try to get a
presentation on this.
Dan Hare, head of the Independent Film Festival, announced he continues to work on
promoting the Film Festival. He is working on a "Point of Purchase Display." He wants
to use the displays to reach foot traffic throughout the City. He indicated that film
festivals add an interesting character and flavor to our town not seen in other cities. The
films viewed at the festivals are not wide area distribution films. The films are more
character driven. At the showing, they try to bring in the film maker for questions and
answers with the audience. Mr. Hare indicated he wants to build a film festival
individual to Encinitas. Mr. Hare announced that tonight they will be showing a
documentary: "Zapatista." November 3 they will be showing: "Scrapbook." On Dec.
1, they will show another documentary: "The Farm: Life Inside Angola" which
documents 4 prisoners inside Angola Prison in Mississinoi.
Mayor Cameron added that La Paloma Theatre is possibly for sale. She indicated that
the theatre is an historic building built in 1928 and she hopes that anyone who buys it
will keep it preserved, along with the Sea Side Bazaar space which is part of the
property.
David Oakley announced that the Senior Foundation will be holding the "Encinitas
Follies" once again at the La Paloma Theatre. They are currently working on the
program.
John McIsaac announced that the Self Realization Fellowship is holding its Halloween
Festival on October 31, 1999 from 5 -9 p.m.
Kirk Van Allyn expressed concern with the Leucadia Blvd. opening and asked if there
would be a ceremony for the event. Mayor Cameron noted that there would be a
ceremony. The road should open in late November or early December. There have been
a few setbacks with the construction crews. Mr. Van Allyn noted that he would like to
display his art piece "A Nested Polyhedron" over the bridge by the golf course, for the
ceremony.
Therese Vaillancourt announced that Days Inn is holding a HoteUMotel Mixer this
evening. The event will be catered by Herschel's.
Gary Tucker indicated that he would like to keep lobbying for the Sheriff s Bike Patrol
downtown on a permanent basis. Currently the Bike Patrol only works when they have
nothing else to do. Mr. Tucker noted that the program had a serious impact on the
downtown area when the Sheriffs department provided this program 2 years ago. There
was general discussion about this issue. Mayor Cameron added that she would speak
with the Captain about this and also put on the top of the new City Manager's list.
Carolyn Cope announced: Leucadia Market area is being revamped as result of new
leasing company; the Poinsettia Festival is coming up; the Arts Commission is working
on a regional master plan and key people from Laguna Beach to Chula Vista will be
visiting on Nov. 5 to discuss public art issue; and, the Arts Commission is also working
on an Endangered Spaces Art Exhibit.
Mayor Cameron noted that the Holiday Parade will be on December 4 and the float entry
deadline is 10/22/99. She also announced that on December 1 is the date for the new
Mayor.
Jerry Brooks announced that the Hotel/Motel Assoc. is now a member of the CA
Hotel/Motel Assoc. Also, they are reworking their website to look more professional.
Mr. Brooks also noted that the Encinitas Brochures are going to be sent out to all travel
agents within CA very shortly; then they will distribute to AZ.
Paul Davis, Encinitas Chamber of Commerce, announced: They just had their
Oktoberfest. They are already working on the year 2000 festival. There will be a band
from Germany; there will be a Networking breakfast with Union Bank on December 2;
and they are working with the San Diego Economic Council on welfare projects which
will help place welfare recipients in local jobs and the businesses will receive tax credits
for placing these individuals.
Jim Clark, Cardiff Chamber of Commerce thanked everyone who attended the Rob
Machado event. He indicated that the event went very well. He also announced that
their Chili Cook Off will be held on October 30 from 12 -4 p.m. in the Cardiff Towne
Center.
Robert Mance noted that the Committee also had a presentation from S. Cooper who
talked about kiosks. Mr. Mance also indicated that there is a website "proflowers" which
sells flowers on the internet. He suggests that the Committee develop a marketing plan
using a website to further promote tourism in Encinitas. Mr. Mance also noted that there
is a new building in Cardiff, at Chesterfield, which will launch 3 new businesses. The
building has a patio area which they are considering using for public events.
Julian Duval, Quail Botanical Gardens, announced that they will be featured on the
`Lynette Jennings Show" on the Discovery Channel on Dec. 8 at 2 p.m. He also noted
that they will be holding their Annual Plant Sale this weekend.
ITEM #4
None discussed.
Agenda Items for Next Meeting
ITEM #5
November 4, 1999
Next Meeting
Poinsettia Room, Encinitas City Hall
Adjournment
Meeting adjourned at 9:50 a.m.
Prepared by Gina Rubottom