1999-05-06CITY OF ENCINITAS
ACTION MINUTES OF REGULAR COMMITTEE MEETING
TOURISM & MARKETING COMMITTEE
May 6, 1999
Present: S Cameron, D Holz, D Lonsdale, P Davis, J Duval, K Richter, J Brooks, G Greenwald, M Trimmins, P Norby, K Kuest, B Scharer, J Cunningham, M Rogers,
D Cook, C Konn, B Echter, L Love, A Qumtasilla
ISSUE
DIRECTION /ACTION
ITEM # 1
Approved.
Approve Minutes of April 15, 1999 meeting.
ITEM # 2
Welcome by the Mayor. Mayor Cameron introduced Peder Norby. Peder showed the
Announcements
tape for the new Encinitas commercials produced by Media 101 and Daniels
Cablevision.
ITEM #3
Guest Speaker: Michael Oshman, Director of the Green Restaurant Association. Mr.
Regular Agenda
Oshman explained briefly what the "Green" Restaurant Association (GRA) is all
about. GRA was established to help restaurants become more environmentally
responsible. (such as less paper (menus), recycled goods, etc.) What are we doing in
Encinitas? We are starting a Green Restaurant Row. The goal is to get half of the
restaurants in the community "green ". It's good for business to be environmentally
responsible. The image will be good for Encinitas. Some things to do: if you go to a
green restaurant, say "thank you " for being "green "; if you go to a non -green
restaurant, leave "tip cards" (small cards asking the owner /manager to become
"green "; and basically spread the word in the community.
GRA won City of San Diego 1999 Recycling Award as well as in 1998 and 1997.
GRA won the 1998 Sierra Club Award and has been featured on CNN. The "green
concept" has been taken very well by consumers. There is a Bill AB939 established in
1992 that says that by 1996, there should be a 25% reduction in waste from 1990
waste levels and a 50% reduction by the year 2000.
Mayor Cameron thanked Mr. Oshnian for coming today and asked us all to be more
environmentally responsible.
ITEM #3 continued
ITEM #4
Oral Communications
Deputy Mayor Dennis Holz gave a brief update on the new brochure. Subcommittee
has had two meetings. Some issues are being worked through such as the purpose of
the brochure: to attract tourists. Other issues are: how would it be distributed
(obvious may be mailings and tradeshows); something small enough to fit into an
envelop (maybe a series of inserts); use of images that would become branding
statement; integrate with websites or other images that would promote our City. Bob
Rausch is undertaking the demographics, such as websites, newspapers, etc. The goal
is to put it all together and look at a profile: who is coming and where are they coming
from. We'd like a volunteer panel to look at our effort and critique it. Then we would
create a final draft for other groups in the City to look at. City Council has authorized
$10,000 for expenditure of the brochure. Our next meeting is Monday, May 10 at
8:00 am in the Carnation room.
Mary Trimmins spoke about the Tourism Summit in Oceanside. Gave a brief
overview of the summit.
ITEM #5 a) Kiosks
Agenda Items for Future Meeting: b) Continued Discussions on Highway 101 Corridor Priorities
c) Continued Discussions on New Promotional Brochure
fff: I TU =01
Next Meeting:
Thursday, May 20, 1999 at 8 a.m.
(Poinsettia Room)
Adjournment I Adjourned at 9:30 a.m.
Prepared by Deborah Lonsdale