1999-01-07CITY OF ENCINITAS
ACTION MINUTES OF REGULAR COMMITTEE MEETING
TOURISM & MARKETING COMMITTEE
January 7, 1999
Present: S Cameron, L Wasserman, S Holder, A Archibald, R Blough, D DeCordova, R Phillips, R Gossard, B Halliday, R Griffith, P Rotscheck,R
Mance, F Caldwell, B Whalen, L Lee, B Bonde, G Tucker, M Hayes, A Largent, S Aceti, C Conover, J Clark, D Gibson, M Gelardo, J Richardson, L
Harris, B Kennedy, S Shaw, M Trimmins, J Brooks, G DeWitt, K Kuest, P Norby, R Wilkey, N Tedohon, M Brown, J Duval, K Richter, C Konn, J
Statser, L Rotscheck
ISSUE
DIRECTION /ACTION
ITEM # l
Approved.
Approve Minutes of October 8, 1998 meeting.
ITEM #2
Mayor Cameron introduced a new focus and direction for the Tourism & Marketing
Objectives of Committee and Name Change to "Tourism and
Committee, emphasizing a partnership between business, education and government.
Marketing Committee"
The Mayor addressed three areas: 1) What Encinitas is, 2) What Encinitas has, and 3)
a) Open discussion of ideas and priorities
What we need to do. Several speakers have been invited to speak at future meetings
of the committee. Ad -hoc Action Committees will be formed to formulate ideas, plan
and implement action. Some ideas that were proposed are: 1) An adopt -a -block
program, involving schools and flower growers, 2) A weekly "Flower Day" to be
sponsored by florists, restaurants and hotels, 3) "Tourism Package Deals ", to be
coordinated with restaurants and hotels, 4) Website additions and enhancements,
5) a new Brochure, featuring downtown attractions. An exchange of ideas regarding
areas of interest followed.
(see attached outline for details)
ITEM #3
Carried forward to a future meeting date when Deputy Mayor Holz is available.
Discussion of Hwy. 101 Corridor Revitalization
ITEM #4
Carried forward to a future meeting date.
Discussion re Downtown Parking
ITEM #5
Carried forward to a future meeting date.
Review and Consideration of New Promotional Brochure
ITEM #6
—
None.
Oral Communications
ITEM #7
a) Capital Improvement Projects for 101 Corridor
Agenda Items for Future Meeting.
ITEM #8
Special Meeting Thursda y, January 21, 1999 at 8 a.m. in Poinsettia Room.
Next Meeting.
Adjournment
Adjourned at 9:30 a.m.
Prepared by: Ruth Gossard