2012-02-21
CITY OF ENCINITAS
SENIOR CITIZEN COMMISSION MINUTES
Meeting Date February 21, 2012 2:00 PM
1. CALL TO ORDER/ROLL CALL
The meeting was called to order at 2:03 PM.
Present: Chair Finch, Vice Chair Campbell, Commissioners Drielsma, Harp, Vance and
VanHoughton
Also
Present: Senior Center Manager Goodsell and Program Assistant Sanderson
Absent: Commissioner King
2. PLEDGE OF ALLEGIANCE
3. ORAL COMMUNICATIONS
None
4. CHANGES TO AGENDA
None
5. CLOSING AND ADOPTION OF THE CONSENT CALENDAR
Approval of Minutes for the Regular Meeting on January 17, 2012.
COMMISSIONER VANCE MOTIONED, COMMISSIONER VANHOUGHTON SECONDED
TO APPROVE THE MINUTES FROM THE JANUARY 17, 2012 MEETING. MINUTES
WERE UNANIMOUSLY APPROVED 6-0 (COMMISSIONER KING ABSENT).
6. PRESENTATIONS
A. Senior Fair Presentation by Ken Rundle, Recreation Supervisor. Commissioner
consensus was to attend the event and represent the Senior Commission in a visible
location. Commissioners suggested that staff tally event attendance to help create year-to-
comparisons and recruit exhibitors.
B. Presentation on ElderHelp Concierge/Village Program by Leane Marchese, ElderHelp
Executive Director. Three brochures provided by presenter and staff notes on the
presentation are attached.
7. OLD BUSINESS
A. Status Report on the Senior Center
8. NEW BUSINESS
A. Status Report on Senior Commission Appointment Process
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9. AD-HOC SUBCOMMITTEE REPORTS
Ad Hoc Subcommittees
Outreach Information Program Review (Commissioners Campbell, VanHoughton and
Finch) – Nothing to report.
Transportation (Commissioners Drielsma, King and VanHoughton) – Commissioner
VanHoughton reported that the subcommittee discussed the ITN presentation, and felt
used car donations were an interesting idea. The subcommittee suggested that Out &
About focus on: 1) encouraging new drivers, possibly offering a higher reimbursement
rate; 2) reducing waiting list--currently five people; 3) marketing the program through ads,
mailers, emails, word of mouth; and 4) asking riders for semi-annual or annual voluntary
donations to help support the program.
Senior Center Manager Goodsell supported the idea of requesting a voluntary passenger
donation request. She also reported that she conducted interviews for a Recreation
Service Assistant to help administer the program 8-10 hours per week, and hired
Catherine Miller. She received three bids for marketing material to promote the program
and Angel Printing was selected.
Commissioner Drielsma provided the attached San Diego Union Tribune article “As
Drivers Get Older, Their Skills Diminish: Tests can determine if adjustments can be
made.”
COMMISSIONER VANCE MOTIONED, COMMISSIONER CAMPBELL SECONDED TO
PRESENT INFORMATION ABOUT OTHER TRANPORTATION SERVICES AND
COSTS TO COUNCIL WHEN OUT & ABOUT TRANSPORTATION PILOT PROGRAM
RESULTS ARE PRESENTED, AND TO INCLUDE ELDERHELP PRESENTATION
NOTES IN THE FEBRUARY 21 MEETING MINUTES. THE MOTION PASSED
UNANIMOUSLY BY A VOTE OF 6-0 (COMMISSIONER KING ABSENT).
Representative Reports
Council Contact Update – Commissioners Drielsma, Harp, and VanHoughton applied for
reappointment to the Senior Commission and met with Council at the February 8, 2012
Council Meeting. Chair Finch thanked Council and explained that she would not be
reapplying. Commissioners and staff shared appreciation for Chair Finch’s service and
leadership.
10. COMMISSIONERS CORNER/ANNOUNCEMENTS
11. ADJOURNMENT
Meeting adjourned at 3:28 PM
NEXT MEETING DATE: March 20, 2012 at 2:00 PM
CITY HALL COUNCIL CHAMBERS
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Notes on ElderHelp Concierge/Village Program Presentation
February 21, 2012
History
Beacon Hill Village in the Boston area is an early example of the village model of senior care, which
has received considerable press coverage that has helped spark an interest in the model.
In 1999, older adults seeking to remain in their own homes and neighborhoods formed Beacon Hill
Village. The village movement helps older adults take care of themselves by connecting them with
other members and vetted providers of necessary services that are not covered by Medicare or
insurance such as transportation, shopping, meals, caregivers, home maintenance and repair,
social, recreation, and more.
Village to Village Coalition
There currently are 50 villages in the United States, and 125 in development. Local examples
include:
Village to Village coalition – group of villages in San Diego County
ElderHelp - a membership-based village operating within an existing service
o
organization, located in North Park, providing services to mid-city San Diego
Del Mar Connection
o
Scripps Ranch Elder Care Alliance
o
Tierrasanta timebank
o
Wise and Healthy Aging (City of Santa Monica)
The Village to Village Network (www.vtvnetwork.org) offers resources and a directory of villages in
the United States.
ElderHelp Concierge Club
ElderHelp’s membership package offers access to a personal Care Manager and Member Liason
(paid staff), 200 volunteer paraprofessional caregivers, and a trusted provider network. To be
eligible for ElderHelp referrals, service providers pass background and reference checks, agree to
the ElderHelp MOU, and offer discounted services to members.
The cost of membership is income-based. The monthly fee ranges from $0 - $250, and all members
receive the same quality services regardless of the amount they pay. A fee matrix was not provided,
but Leanne mentioned monthly fees of $0 for annual incomes under $13K, $25 for $13-16K, up to
$250 a month for higher incomes. This monthly fee buys four core services per month and access to
the trusted provider network. For example, four core services could consist of two round-trip door to
door driving service (15 mile radius, 3-hour window), one grocery shopping service, and one friendly
visit. Additional services can be purchased ala carte at a discounted rate.
Membership fees cover $200,000 of the non-profit’s $600,000 annual costs. Other funding is
provided by donations, grants, and fundraisers. TransNet funding through SANDAG helps pay for
no-cost rides.
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Transportation
Since transportation is the highest cost and largest concern in Southern California, ElderHelp’s
services have a large transportation component. Leane shared the following details about their
program:
70 drivers provide 300 rides per month
volunteers provide their own vehicle and commit to one year, six-hours/month
they operate a web-based ride-scheduling system and employ a full-time transportation
coordinator
they do not bank volunteer time (ITN does)
99% of riders are disabled; vehicles and drivers are able to accommodate
no waitlist
unable to accommodate 2-3% of the rides with volunteer or staff drivers; they contract with a
taxi service to accommodate these riders
ElderHelp in North County
ElderHelp currently services mid-city San Diego. Leane estimates it would cost $150,000/year for
three years to staff North County services with a Member Care Manger and Member Liason. Since
their model is set to cover a range of income levels, they would focus on locations offering both
higher- and lower-end incomes. Vista might be a good fit for their model. Encinitas has a growing
senior demographic, good volunteerism, and an engaged population, which make it a compelling
location. She explained that Member Services is tricky to implement because seniors have many
different needs.
For more information contact:
Leane Marchese, Executive Director
ElderHelp
th
4069 30 Street
San Diego, CA 92104
619-284-9281 x11
lmarchese@elderhelpofsandiego.org
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