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2009-02-05 CITY OF ENCI N ITAS CULTURAL TOURISM COMMITTEE MEETING MINUTES Poinsettia Room, Civic Center 505 South Vulcan Avenue Thursday, February 5, 2009 at 8:00 a.m. THE CITY OF ENCINITAS IS AN EQUAL OPPORTUNITY PUBLIC ENTITY AND DOES NOT DISCRIMINATE ON THE BASIS OF RACE, COLOR, NATIONAL ORIGIN, SEX, RELIGION, AGE OR DISABILITY IN EMPLOYMENT OR THE PROVISION OF SERVICE. PLEASE NOTIFY THE COMMITTEE SECRETARY AT LEAST 72 HOURS BEFORE THE MEETING IF DISABILITY ACCOMMODATIONS ARE NEEDED. PRESENT: Council Member Dalager, Council Member Barth, Arts Administrator Gilliam, Michelle Johnston, Paul Davis, Grace Swanson, Christine Beathard, Shari Fortmueller, Tess Radmill, Sandy Shapiro, John McIsaac, Sally Foster, Peder Norby, Pat hammer, Joe Koch, Reesey Shaw, Paula Kirpilani, and committee secretary Lewis„ CALL TO ORDER - INTRODUCTIONS Council Member Dalager called the meeting to order at 8:02 a.m. Self-introductions were made. APPROVAL OF MINUTES - DECEMBER 4, 2008 MEETING Committee consensus to approve the minutes of the December 4, 2008 meeting. ORAL COMMUNICATIONS None. REGULAR AGENDA 1. SHUTTLEBEACH BUS UPDATES - P. HIRPILANI Paula Kirpilani with Leucadia 101 Mainstreet Association reported they had a shuttle bus test drive in November and would have a contract with Wherever Shuttle for a 14-passenger shuttle bus. The bus runs on bio-fuel and would be working with local restaurants to provide the fuel. A bus route has been established covering north Leucadia and running down to Cardiff Town Center. One loop takes approximately 45 minutes to complete and they anticipate that the bus would run the loop once every hour. Paula reported that in addition to the grant from the City of Encinitas, they received a grant for $5,000 from the County of San Diego, bringing the total seed money to $10,000. A name has been chosen for the beach shuttle bus: The Coast Cruiser. The Cruiser would run on weekends only for 12 weeks throughout the summer, starting Memorial Day and ending Labor Day weekend. This effort has been a working partnership with NCTD and the City and has been a collaborative effort with DEMA, Leucadia 101, Cardiff 101 and various community members. 02-05-09 Cultural Tourism_Meeting Minutes.doc - 1- II I Peder Norby commented that the board members just did a retreat in Santa Barbara, where they have an established shuttle bus. He believes Encinitas to be uniquely situated to provide this service and presented ' several factors and that would contribute to the success of the shuttle bus pilot project. He stated the pilot beach bus project was started in Cultural Tourism and championed by Teresa Barth. They were hoping to do this in a cost neutral way through grant money, fare box. recovery, sponsorship, and advertising. The fare box should recover between 10 - 20% of cost. The pilot project would help to work out the details. A question was asked regarding being able to supply additional buses as needed to meet demand. Peder stated they were planning a contingency of having a second bus, but that it was revenue dependent. Peder reported there was video equipment on the bus and that they were exploring the possibility of featuring programs on Encinitas, such as the Heritage Museum documentaries; or other advertising shown to riders. There would be advertising opporlunities on the route map, as well as advertising opportunities on the outside of the bus with possible use of large magnets for the bus exterior. The County and City logos would be displayed along with four additional advertisers. Peder also stated that they were planning for nine bus stops and there may be an opportunity to sponsor those bus stops, pending NCTD approval. They were also looking into additional sponsor advertising opportunities along the bus route, which would be a similar format to what was done at the Leucadia Art Walk. 2. INFORMATION SHARING - ALL Paula Kirpilani reported the Leucadia 101 Mainstreet annual membership meeting and goal setting session would be at 6:30 p.m. on Feb. 12, 2009 in the Poinsettia Room at City Hall. Diane Langager, Senior planner with the City of Encinitas would be attending to give an overview of the Leucadia 101 streetscape project. I Christine Beathard representing Sea Coast Preservation discussed the sand transfer to beach project and stated she would have more details about the project once it was finished. Dan Dalager reported on the progress and history of the opportunistic sand which was being placed on the beach in cooperation with John DeWald and the Pacific Station project. Sea Coast Preservation provided some of the funding to assist with the efforts. Dan stated that there would be two more weeks on sand transfer and that he has been watching the progress daily. Peder Norby commented on the beaches being an economic driver for Encinitas. He reported that DEMA was recently awarded a grant for $85,000 through a competitive grant process by the Department of Conservation. The grant was for installation of permanent recycling containers next to the trash cans in downtown Encinitas. Peder stated that the economic impact report establishing the beach as an economic driver and documenting beach visitors was a key component in the grant application. The grant application was written by Dody Tucker and Carris Rhodes at DEMA, Tess Radmill as well as input from the city and Jacy Bolden. The recycling structures are permanent and custom made for this area, and the grant would also provide 120 or 130 clearstream recycling containers that would be made available citywide. Grace Swanson with the San Dieguito Art Guild reported that there was a demo scheduled at Quail Gardens in the Ecke building at 1:30 p.m. today. Grace announced that they have contracted with a consultant to start promoting and selling the artwork done by Roy Soravia and donated to the Art Guild by his niece. Over 400 pieces were donated the art guild and a portion of them are on display at the Encinitas Library. Grace also distributed copies of a promotional card for the Off Track Gallery which they have been distributing to the local hotels. 02-05-09_Cultural Tourism_Meeting Minutes.doc - 2 - i I, ~ Paul Davis displayed an issue of AAA's Westways Magazine featuring an article on Encinitas. He also ' reported on the grand opening event for the new San Elijo Lagoon visitor's center. Paul provided an update on the Fourth of July event planning. He stated they were working to have writings from George Washington read aloud, in addition to the reading of the Declaration of Independence. He reported that on ~ Apri125, the Encinitas Rotary would be working at Quail Gardens and all volunteers were welcome. April 25th was mandated as a day of Rotary Service. The Rotary Wine Festival was scheduled for June 2009. The planning committee hasn't started working on that event yet but planning would begin soon. Sally Foster with Mira Costa College reported that there were numerous events takirig place throughout the spring. She displayed a copy of an arts mailer listing all of the events taking place and passed around a sign- up sheet for anyone interested in receiving a copy. She announced that Mira Costa College's 75th Anniversary was coming up. She noted that the local Cardiff campus was only 20 years old. Sally reported on a few of the activities planned for February. On February 21, there would be a free film event featuring the 1934 Academy award winning film, It Happened One Night. This f lm was out the same year that Mira Costa College was formed, 75 years ago. KPBS film critic Beth Accamando would be there to review the film, and to talk about that era of film and about the director. Also at the Oceanside Campus they would be doing a musical production of the 1934 Musical Anything Goes by Cole Porter. Sally also discussed the International Foreign Film Festival taking place on Fridays. Films were selected by the language professors and are shown free of charge. On February 27, the Mexican film Al Otro Lado ~ would be featured. Dan Dalager reported that the French Ambassador was interested in coordinating a small film festival in j conjunction with a program the French government was doing through the Cultural Ministry. They were ~i interested in Encinitas because of the surf, skate, and snow culture here and in France. Dan stated he i thought DEMA could take the lead in coordinating that event. Sandy Shapiro reported that he attended the grand opening of the new San Elijo Nature Center. Approximately 2,000 people attended the grand opening event. Sandy distributed handouts and reported on the Encinitas Garden Festival taking place in Cardiff by-the-Sea on Saturday, Apri125, 2009. The marketplace would be at Cardiff Elementary school. Tickets were on sale and there was information available on their website. Sandy also reported on the Beach Cities Historic Hwy 101 marathon that he was working on through the Parks and Recreation Commission. The event would have been done in conjunction with the Carlsbad half marathon; however, for various reasons a decision was made not to go forward with the event. Tess Radmill with the Cardiff 101 Chamber reported that the Arts Alive Banner unveiling was taking place on Saturday at 2:00 p.m. at the Cabo Grill featuring 101 original works of art. Bookmarks of the artwork would be available at that event. The banners would be hung along the Coast Hwy 101 the following weekend. Michelle Johnston, Executive Board Member for the Encinitas Chamber of Commerce introduced herself to the group. She announced that they would have either an Executive Board Member or Board Member representing the chamber at these meetings in the future. She announced that the Visitor's Center would go back to being open on Saturdays, beginning this Saturday from 10:00 a.m. to 2:00 p.m. and the Visitors Center would be manned by an Executive Board Member and a Board Member. Michelle announced the next Sundowner was scheduled for February 17 at the Luxus 101 Bistro. Sundowner events always take place on the third Tuesday of each month from 5:30 to 7:30 p.m. 02-05-09 Cultural Tourism Meeting Minutes.doc - 3- i , I Shan Forhnueller with the San Dieguito Heritage Museum announced that the museum has a few new programs starting. They are open on the last Saturday of the month with a program called "Families make ~ History". The idea behind the program was for families to come and do a history experience together. The first event was scheduled for Saturday, February 28, and would feature a pioneer one-room school house with a schoolmarm who does a sirnulation exercise with the families. She also brings her service dog that is incorporated into the lesson. On Saturday, March 28, there would be a Native American Storytelling event, featuring Native American stories by the San Luis Rey Band of Mission Indians. The storytelling would be done as a series of one act plays. There would also be a sand painting craft activity. Shari also announced that the Annual Deep-pit Barbeque event would be on May 16, 2009. This year the Barbeque would be done i by Brett's BBQ, featuring a traditional Santa Maria style barbeque along with entertainment including an equestrian trick show, as well as a rodeo and roping show in the tradition of the Ranchos. Peder Norby discussed the Arts Alive Banner project. This was the 10t' year of the Arts Alive Banner project in Encinitas. Peter discussed the history and importance of Mainstreet conferences and stated that ~ two communities in Wisconsin have done art banner projects modeled after the one started in Encinitas. One of those cities just won a state-wide award for their Art Banner project. He reported that Paula and Dody would be going to a State Mainstreet conference next week. In March; Tess, Dody and a few others would be going to the National Mainstreet conference in Chicaga Pat Haininer with Quail Botanical Gardens introduced herself to the group and distributed handouts detailing upcoming events at Quail Gardens. She provided an update on the work taking place along Quail Gardens Drive for the new Children's Garden which they are hoping would open in late spring or early suminer. Pat reported that at 10:00 a.m. on the last Saturday of the month they give free.guided tours with paid admission. There has been increasing interest due to the water wise gardens. Pat announced the annual herb festival was coming up and discussed the Tomato Mania event. Pat discussed several of the classes . taking place at the gardens, including, Every Man is Vegetarian on Saturday, February 7; A Chocolate Valentine on February 10; Native Plants class on March 12; a wood and clay class on March 13; and Fabric Baskets foY Spring on March 29. Pat noted that all of their classes require registration. Arts Administrator Jim Gilliam reported on several of the exiibits on display. Derek Tarr featuring underwater photography was on display in the Civic Center gallery along with a display in the 3-D case by Jim Hornung featuring artwork created from bones covered in gold and silver. At the Encinitas Library there was a stained glass exhibit on display and in the library Community Room there was an exhibit by the ; Russian Academy of Arts which would also feature a series of lectures and workshops done by the Academy as part of the Community Grant Program. The unveiling event for the Arts Alive Banners would be on Saturday, and the 101 banners would be on display from Cardiff to Leucadia for four months. The banner auction was scheduled to take place on May 31 at 2:00 p.m. at the Cardiff Town Center. Jim also announced that on the second Saturday of the month, at 10:00 a.m., there would be a free concert series by the Hutchins Consort in the community room at the library. There was also a monthly opera series taking place at the library, but those events were ticketed. Tonight at 6:00 p.m. the San Diego Jewish Film Festival would feature a screening of the foreign film, The Beatle. Tickets were selling in advance on-line at the San Diego Jewish Film Festival Website. The reception would be at 6:00 p.m., with screening at 7:30 p.m. \ Jim also reported that the City's Community Grant Program applications would be available starting Apri16, and were due by the end of May. Reesey Shavv with the Lux Art Institute announced that Jolynn Krystosek, an artist from New York, was their latest Artist in Residence. Her artwork features paper displays as well as drawings featuring native 02-05-09_Cultural Tourism_Meeting Minutes.doc - 4 - plants and landscape from the site which were incorporated into her artwork. Her artwork would be on display through March 18. Reesey provided a history and background on the native landscape at the Lux Art Institute and announced that the Lux building was a green building which recently won the grand Orchid Award from the San Diego AIA, partly based on the native landscape on the site. Reesey announced that the Lux at Night events take place on the third Wednesday of every month. This month the event falls on Wednesday, February 18, She also announced the last Saturday of the month features free admission to the Lux. The next artist, Victoria Adams would be in studio starting March 26 and would be on display through Apri14. Reesey also discussed the traveling exhibits commissioned by each artist as part of the exhibit. The valise projects then goes out to the classrooms to teach the children about art. They also do a progam called Lux- cursion where the kids come to the Lux Art Institute to meet the artists and to see the art work. Reesey discussed the adjacent property which was recently purchased. They were working on a strategic planning for the building. Group discussion ensued regarding various conservation efforts, including new progams to facilitate the acquisition of solar panels. DISCUSSION OF AGENDA ITEMS FOR FUTURE MEETINGS None discussed. NEXT MEETING: THURSDAY, MARCH 5, 2008 AT 8:00 A.M. ADJOURNMENT Dan Dalager adjourned the meetings at 9: 20 a.m. By: Brandi Lewis, Committee Sec tary 02-05-09 Cultural Tourism_Meeting Minutes.doc - 5-