2009-06-23
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F I N ITAS
R;z~ i`ti€C H
ENCINITAS RANCH GOLF AUTHQRITY
NOTICE/AGENDA of REGULAR MEE"TING
ENCINITAS CIVIC CENTER
505 SOUTH ViJLCAN AVE
TUESDAY. JUNE 23, 2009 at 4:00 p.m.
THE ENCINITAS RANCH GOLF AUTHORITY IS AN EQUAL OPPORTUNITY PUBLIC ENTITIES AND DO NOT DISCRIMINATE
ON THE BASIS OF RACE, COLOR, NATIONAL ORIGIN, SEX, RELIGION, AGE OR DISABII.ITY IN EMPLOYMENT OR THE
PROVISION OF SERVICE. PLEASE NOTIFY THE COMMITTEE SECRETARY AT LEAST 24 HOLJRS BEFORE THE MEETING IF
DISABILITY ACCOMMODATIONS ARE NEEDED. IF YOU WISH TO SPEAK TO AN ITEM ON THE AGENDA, PLEASE FILL
OUT THE APPROPRIATE SPEAKER SLIP AND HAND IT TO THE COMMITTEE SECRETARY BEFORE THAT ITEM IS
ANNOUNCED BY THE CHAIR. SPEAKER SLIPS WILL NOT BE ACCEPTED ONCE THAT ITEM HAS BEEN ANNOUNCED.
ANY WRITINGS OR DOCUMENTS PROVIDED TO A MAJORITY OF THE BOARD REGARDING ANY ITEM ON TffiS
AGENDA WILL BE MADE AVAILABLE FOR PUBLIC INSPECTION AT THE BOARD SECRETARY'S OFFICE AT THE CITY'S
CIVIC CENTER DURING NORMAL BUSINESS HOURS.
CALL TO ORDERJROLL CALL
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Chairman Dean called the meeting to order at 4:03 p.m.
DIRECTORS PRESENT: Phil Cotton (at 4:07 p.m.), Peter Cota-Robles, Bill Dean, and Cindy
Jacob.
DIRECTORS ABSENT: Chris Hazeltine.
ALSO PRESENT: Kent Graff, Rod Linville and John McNair fram JC Resorts; City
Staff, Jay Lembach, Nancy Sullivan and Board Secretary Joan
Woods.
There being a quorum present, the meeting was in order.
ORAL COMMUNICATI0N:
None.
AGENDIZED BUSINESS ITEMS
1. Approve Minutes of Special Meeting of 5-19-09. Contact Person: Board
Secretary Woods.
ACTION:
Cota-Robles moved, Jacob seconded to approve the 5-19-09 Special Meeting minutes. Motion
carried: Ayes: Cota-Robles, Dean, and Jacob. Nays: None. Absent: Cotton and
Hazeltine.
2. Review Summarv of Revenues and Expenditures/Financial Statement/update on
Capital Reserves for May. Contact Person: JC Resorts; Rod Linville/John
McNair.
Mr. Rod Linville presented the May summary of revenues and expenditures. Mr. John
McNair presented the capital reserves for May.
3. Split tee test update discussions. Contact Person: JC Resorts; Rod Linville.
The following two speakers spoke regarding the split tees:
Pete Albanese and John McLyun. Both speakers spoke of concern on the split tees which had
slowed the pace of play.
Mr. Rod Linville gave an update on the split tees times. Mr. Linville suggested next weekend to
utilize straight tee times for a comparison to the split tee times. Annual comparables had been
difficult due to the economy's impact on the rounds played.
Board Member Cotton and Chairman Dean suggested more test weekend split tees and suggested
the month of August.
Mr. Linville suggested an idea for increased revenues would be to start tee times earlier in the day
and changing the holes identification from #10 to #1 whichwould make the start location closer to
the clubhouse.
4. Marketing report and centralized call reservation center monthly update. Contact
Person: JC Resortsti John McNair/Rod Linville.
Mr. John McNair proposed a budget of $38,800 which consisted of: advertisements in the Union
Tribune, North County Times, San Diego Golf Reservations (internet golf reservations), and other
advertisements (Encinitas Ranch Golf Course and JC Resorts), direct mailings, renewed
membership post card reminders, tournament post cards (marketed to travel leagues), e-mail
campaigns, new printing sales kits, updated photo page on thz website, and new rate cards.
Chairman Dean asked that the ads be e-mailed to the Board for a preview befare placed.
5. Report on Course Enhancements. ContacY Person: JC Resorts; Kent Graff.
Mr. Kent Graff stated they had started aerification of the trees to try to enhance growth in the trees
on the course.
6. Update on Cell Tower Discussions. Contact ' Person: JC Resorts; John
McNair.
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Mr. McNair reported on the AT & T cell tower progress. Mr. McNair stated that AT & T had
provided an amendment to the original lease executed in 2005.
Chairman Dean requested the original agreement and amendment be forwarded to General Counsel
and Director Hazeltine's for review. Mr. McNair suggested that the ball machine facilities which
would be housed with the cell tower equipment should remain defined as separate premises in the
agreements.
7. Incidents and Accidents. Contact Person: JC Resorts; Rod Linville.
Mr. Rod Linville reported on two ixicidents for the month of May.
REPORTS FROM DIRECTORS AND/OR MANAGER REPORTS
John suggested the Board may wish to review upgraded security capital expenditures to include
security systems as another option.
ADJOURNMENT
Chairman Dean adjourned the meeting at 5:36 p.m.
Respectfully submitted,
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J n Woods, Board Secretary Bill Dean, Chairman of the Board