2008-06-05
CITY OF EN~CI N ITAS
CULTURAL TOURISM~COMMITTEE
ACTION MINUTES
. Carnation Room' Civic Center
505 Soufih' Vulcan Avenue
Thursday, June 5, 2008 at 8.Q0 a.m.
THE CITY OF ENCINITAS IS AN EQUAL OPPORTUNITY PUBLIC ENTITY AND DOES NOT DISCRIMINATE ON THE BASIS OF RACE, COLOR, NATIONAL ORIGIN, SEX,
RELIGION, AGE OR DISABILITY IN EMPLOYMENT OR THE PROVISION OF SERVICE. PLEASE NOTIFY THE COMMITTEE SECRETARY AT LEAST 72 HOURS BEFORE THE
MEETING IF DISABILITY ACCOMMODATIONS ARE NEEDED.
PRESENT: Council Member Dan Dalager, Arts Administrator Jim Gilliam, Paul Davis,
Grace Swanson, Shari Fortmueller, Sanford Shapiro, Paula Kirpalani, Kathleen Lees, John
McIsaac, Christine Beathard, Peder Norby, Joe Koch, and Committee Secretary Brandi Lewis
CALL TO ORDER - INTRODUCTIONS
Dan Dalager called the meeting to order at $:04 a.m. Self introductions were made,
APPROVAL OF MINUTES - APRIL 3, 2008 MEETING
Committee consensus to approve the minutes of the Apri13, 2008 meeting.
ORAL COMMUNICATIONS
None.
REGULAR AGENDA
L REPORT ON INTERNET USAGE OF THE CULTURAL TOURISM WEBSITE
WWW.ENCINITAS LIVE.COM - J. GILLIAM
Jim Gilliam reported on the www.encinitaslive.com website usage. He announced they were
finalizing the website and that they were hoping to get a webcam at Moonlight Beach in the
future. He said they were also planning to start an advertising campaign with flyers to go out
in water bill mailers.
2. ENCINITAS OPEN CALL EXHIBITION - J. GILLIAM
Arts Administrator Gilliam reported on the use of the Encintias Library Community Room
and stated there were art exhibits on display which rotate monthly. Jim announced the
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Community Room was open during regular library hours and encouraged everyone ta visit
the roozn and to view the art work. He announced the Encinitas Open Call Exhibit was
currently on display and a reception was planned for Saturday night from 6:00 to $:OO p.m.
which would be catered by When in Rome. The r,eception was put on by the Commission for
the Arts and was also a recognition event for James Mullen and Paul Hobson who were the
artists on the library gates. He announced there would be an after party event at When in
' Rome Restaurant in Encinitas.
3. UPDATE ON THE BEACH SHUTTLE BUS - P. NORBY
Encinitas Highway 101 Coordinator Peder Norby reported that the Beach Shuttle was
identified as a goal in 2007 and that he, Teresa Barth and Dody Tucker all put in a lot of work
. to help realize this goal. He stated they would attempt to put together a pilot project to test
tke feasibility of the Beach Shuttle Bus. He presented the Beach Bus concept to the City
Council a few weeks ago and the Council was in unanimous support. They plan to put it
together in 2009 for a June, July and August test run which would run for 12 weekends and
holidays next year. The bus operating schedule would be Saturdays and Sundays from 10:00
a.rn. to 8:00 p.m. and it would run along Coast Highway 101 from Leucadia to Cardiff
Seaside market. He stated they would apply for grants to assist with funding. A$25;000
budget was anticipated with a goal to recover as much of the expense as possible. He stated
that at sometime in the future Ponto in Carlsbad, Pacific Station in Encinitas and Cardiff
Seaside Market would serve as anchors for the shuttle. The infrastructure in these coastal
cities wasn't designed for the volume of traffic in the community. He stated they were
lookingfor an emission free type of shuttle and sited Santa Barbara, Chattanooga and Palm
Desert as examples. He said 2009 was the targeted launch date for the pilot shuttle which
would allow for adequate preparation time and allow for expenses to be included in the next
two-year budget cycle. There would be a fare box with a nominal charge for weekend passes,
day passes, and per ride fees. Leucadia 101 would administer the project as the non=profit
responsible for the project. They would be contracting with a private vendor or contracting
with NCTD.
ANNOUNCEMENTS
Peder Norby announced that Encinitas now owned the Boat Houses and added that they
would be preserved forever.
Shari Fortmueller with the San Dieguito Heritage Museum presented the documentary film,
San Dieguito Legends and Legacies: Encinitas Surf Locals (Part I), a fifteen minute
documentary film on local Encinitas surf legends. She said they were able to find an SDSU
grad student to put the documentary together.
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Shari announced the new location of the Heritage Museum was working out well. On
Saturday, June 21 they would host their 20`'' Annual Deep-Pit Bar-B-Que fundraiser. E-street
Cafe helped to provide live entertainment for the event. In addition to the barbequed items,
the menu would include vegetarian beans, tortillas and salsa, as well as other vegetarian
options.
Kathleen Lees announced there was a new mural on the side of the 7-Eleven building iri
Leucadia. The mural was created by the Art Wars club from the San Dieguito Academy.
Christine Beathard shared information about an exhibit in Beverly Hills on female body
building. Conversation ensued regarding the 454 tattoo shop.
Sandy Shapiro reported that the Encinitas Senior Patrol provided a foot patrol in Leucadia .
now that the sidewalks were finished. He stated that there was noticeably increased foot
traffic in the area.
Peder Norby added that the City just received a grant from the State of California to help fund
sidewalks along Hygeia from Leucadia Boulevard up to the school as part of the Safe Walk to
School program. Peder stated that when the public sector invests, the private sector also
invests and cited the example of La Especial Norte who would be doing some fagade
improvements. o
Peder announced that DEMA was getting ready for their first ever Environmental Film
Festival, The VIP event was scheduled for Friday evening at E Street Cafe and events were
planned on Saturday from 10:00 a.m. to 10:00 p.m. Film contest applications were submitted
by students and residents.
Paula Kirpalani reported on Leucadia nights which took place in April. She announced they
recently had their second public workshop, on the Leucadia Streetscape where Pelton and
Associates revealed three conceptual plans.
Paula announced the Fourth Annual Leucadia Art Walk was scheduled for August 31, 2008
and that they were accepting applications from artists,
Joe Koch commented on the surf legends documentary and commended the work being done .
by the San Dieguito Heritage Museum.
Sandy Shapiro reported on the Encinitas Garden Festival which took place on May 3, 2008 in
Olivenhain. There were 21 gardens selected along the stretch of Cole Ranch Road. The
event was very well attended and he said the money that was raised would help donate a permanent collection to the new Encintias Library. He mentioned the first garden tour was
started in the Cultural Tourism Committee and it featured a bus running through downtown
Encintias. He also announced that the 2009 Encinitas Garden Festival was scheduled to take
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place on May 1. He said they were considering Cardiff; however the streets rnay be under
construction undergoing improvements at that time. Sandy also reported that the Encinitas Parks & Recreation Commission would host their
Second Annual Environment Day Festival at Cottonwood Creek Park on Sunday, June 8
between 10:00 a.m. and 4:00 pm. This year Environment Day would be held in conjunction
with the Cottonwood, Creek Environmental Film Festival.
Grace Swanson announced that the San Dieguito Art Guild raised~$16,000 on their Mother's
Day Garden Tour. They received a lot of publicity and believe that helped to raise awareness
and draw crowds. In the past, the money went to fund scholarships for students; however,
this year because of the budget cuts they gave the money directly to the schools to fund the
arts programs. The Art Guild was featured in the Civic Center Gallery at Encinitas City Hall
last month. Upcoming events included painting at Weidner's on June 22nd, participating in
the Leucadia Art Walk in August and on Monday they were planning to get the oldest
members together to document the history of the Art Guild.
John McIsaac with Self-Realization Fellowship announeed the gift shop renovation should be
completed this month and that it was scheduled to open in July.
DISCUSSION OF AGENDA ITEMS FOR FUTURE MEETINGS
None.
NEXT MEETING: THURSDAY, JULY 3, 2008 AT 8:00 A.M.
ADJOURNMENT
CouncillVlember Dalager adjourned the meeting at 9:21 a.m.
By: Brandi L. Lewis; Committee Sec t
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