2001-02-15
CITY OF ENCINITAS
ACTION MINUTES OF THE REGULAR MEETING OF
THE ENCINITAS CULTURAL TOURISM AND FLORAL HERITAGE COMMITTEE
February 15, 2001
Present: Mayor Dennis Holz, City Manager Kerry Miller, Council Member Maggie Houlihan, Paul Davis, Peder Norby, )oe Koch, Jim Clark, Carolyn Cope, Fred Caldwell, Bob
Bonde, Chuck Ades, John Mclsaaic, Lynne Love, Marietta Rogers, Kirsten Richter, Evelyn Weidner, Donna Miana
DIRECTION/ACTION -
Call to Order Meeting called to order at 8:12 A.M. by Council Member Houlihan.
Announcements
The following announcements were made:
Marietta Rogers announced that The Children's Discovery Museum is having the opening of their
newest exhibit, the "Albertson's Kids Marketplace," on February 16, 2001.
Carolyn Cope announced that the San Diego Horticultural Society is having their 2°d Annual Gala
on March 1, 2001 at the Del Mar Fairgrounds. This year they will honor Evelyn Weidner.
Evelyn Weidner announced that the San Diego Home and Garden Show will take place at the Del
Mar Fairgrounds March 1-3. This year many growers and horticulturists are participating.
Peder Norby announced that Saturday, February 17 at 9:00 a.m., Weidner's Gardens will host a
work party. They will be replanting the hanging baskets for downtown.
ITEM # 1 Council Member Houlihan reported that the subcommittee chairpersons presented reports to the City
Sub-committee Reports Council Members at the January 24`i', 2001, City Council Meeting and the reports were well received.
The chairpersons then gave an update on their subcommittees as follows:
Peder Norby reported that his presentation to the City Council focused on the main goals/ideas the
group has been working on including: the Encinitas Sign, Streetscape, parking, and walkable
communities/Lagoon to Lagoon sidewalks. His goal was to show the Council Members how the City
will benefit from their efforts.
Mr. Norby noted that the City Council Members have authorized the funds necessary to put the
Encinitas Sign back up. The cable system on the original sign did not work. The sign will now be
placed on a truss. The sign may be back up by the end of March.
Chuck Ades reported that his group is working on the Nursery/Flower Tour with the wholesale
growers and Quail Botanical Gardens. A trolley service will be available for the tour, which will also
allow tourists to make stops at the downtown shops and restaurants. The tour will likely take place in
ITEM # 1 (continued) July.
Mr. Ades noted that most wholesalers lose money during an event like this and it will be very
importanf to get "seed money" in order to keep the event going. Evelyn Weidner added that funding
from the City is necessary and it is what is holding them back from proceeding. She believes that
~ $10,000 would suffice; however, $15,000 will give them a"pad." Bob Bonde noted that TOT money
is a possible funding source. Peder Norby added that the tour presents a great opportunity for
sponsorships from various vendors in the industry as well as service groups in the community.
City Manager Miller indicated that the request for $15,000 in seed money will go before the City
Gouncil on February 28, 2001. He would like Mr. Norby and Mr. Ades to work on an estimate for
tickets/costs which could be used for the staff report.
Carolyn Cope reported that the Arts Alive Banners are now on display along Highway 101. Also, the
Children's Art Gallery opened last weekend at the 101 Gallery. The opening went very well.
It was noted that Vanessa Williams was not able to attend the meeting due to other commitments. It
is possible that Paula Kirpalani will be replacing her as the subcommittee chair.
ITEM #2 Due to time constraints, this item was continued to a future meeting.
City Council Goals
ITEM #3 This item was discussed under Agenda Item #1.
Flower Tour
ITEM #4 None.
Oral Communications
ITEM #5 1. City Council Goals (April 19, 2001)
Discussion of Future Agenda Items 2. Flower Tour (March 20, 2001)
Next Meeting The next regular meeting was changed from March 15, 2001 to March 20, 2001 due to calendar
conflicts.
Adjournment Council Member Houlihan adjourned the meeting at 9:28 a.m.
Prepared by Gina Rubottom February 21, 2001