1999-11-18
CITY OF ENCINITAS
ACTION MINUTES OF REGULAR COMMITTEE MEETING
TOURISM AND MARKETING COMMIITEE
November 18, 1999
Present: Co-Chairperson Sheila Cameron; City Manager Kerry Miller; Paul Davis, John Mclsaac, Carolyn Cope, Jerry Brooks, Dan Hare, Julian Duval, Kirsten i2ichter; Bob Rauch;
Lynn Love; Cheryl Konn; Bob Bonde; Peder Norby; Michelle Hayes.
DIRECTION/ACTION
# 1 Meeting called to order at 8:10 A.M. by Council Member Sheila Cameron. Thank you for
Welcome and Introductions coming. Everyone introduced themselves.
General Announcements Council Member Cameron announced today's guest speaker is Steve Pelzer with the San Diego
Convention and Visitor's Bureau.
J. Duval, Quail Botanical Gardens, announced the Quail Botanical Gardens' "Garden of Lights"
Festival will take place December 10-12, 17-23, 26-30 from 5 to 9 p.m.
Kirsten Richter, Sea Breeze Bed & Breakfast, noted her concerns regarding the traffic flow from
Quail Gardens onto Vulcan Avenue.
Cheryl Konn, Quail Flower Gardens, announced Quail Flower Gardens will be selling Paul Ecke
Poinsettias again this year.
Carolyn Cope, Arts Commission and Cottonwood Creek Conservancy, announced that there will
be a Cottonwood Creek tree planting ceremony.
Dan Hare, Independent Film Society, announced the screening of "The Farm: Life Inside of
Angola Prison" on Dec. 1, 1999.
Paul Davis, Encinitas Chamber of Commerce announced they are starting their "welfare to
work" program in January. He also announced that the Planning Commission will be reviewing
the proposed museum zoning amendment.
Peder Norby, DEMA, announced Classic Si.unmer Nights/Cold Winter Nights will be holding a
Toys for Tots Drive on December 9, 1999 beginning at 5:00 p.m.
Judy Cunningham, Encinitas Chamber and Visitor's Center, announced they will be holding a
Sundowner at the Clask & Cleaver on December 14, 1999; attendees can bring canned food for a
food drive benefiting The Community Resource Center.
Michelle Hayes, Best Western, announced that their Housekeeping and Maintenance
Departments recently received the highest approval rating possible.
Bob Rauch, Ocean Inn and Hotel/Motel Assoc., announced the Hotel/Motel Association will be
holding their next meeting immediately following this meeting.
ITEM # 2 Committee Member Bob Rauch introduced the guest speaker, Steve Pelzer.
Guest Speaker: Steve Pelzer, San Diego Convention and Mr pelzer is the Vice President of Sales and Marketing for The San Diego Convention &
Visitor's Bureau Visitor's Bureau (SDC&VB). The SDC&VB represents the areas from the Boaxder to
Oceanside and Julian to the Coast. There are 1600 members. The SDC&VB has individuals
specializing in various aspects of tourism in the City: Multi-cultural, sports activities,
conventions, hotels/motels, promotions, research, and product development. Mr. Pelzer
indicated that their research shows that people are interested in visiting places which will
provide personal enrichment and enjoyment such as: museums, parks, arts, theaters, gardens.
Mr. Pelzer also indicated that they are putting a lot of focus on the infrastructure ofthe city and
products available to the tourists. Infrastxucture includes: transportation, traffic, aiiport issues.
The SDC&VB believe they are losing tourism because of our infrastructure problems. Tourists
have difficulty getting to their desired destinations. These issues need to be dealt with and
improved. Products include item5, locations, and hot spots that entice people to visit the city. In
our area, Legoland is a good example.
Mr. Pelzer noted that sub-committees can be a great help in achieving tourist interest and
additional funding. Sub-comxnittees allow more targeted, focused attention on specific areas of
tourism. Examples of sub-committees: golf, the arts, technology.
Continued general discussions and questions regarding Encinitas linking up with the
SDC&VB's web page as well as each organization in the Tourism and Marketing Committee
should all link their web-sites to each other to help promote and market the Encinitas area.
Encinitas businesses/organizations should also get together in the spring time to get all their
events coordinated and the information given to the SDC&VB through the HoteUMotel
Association as that is their link to the SDC&VB's web-site.
Lastly, Mr. Pelzer noted that funding is the most important thing when it comes to Tourism and
Marketing. The city needs to find ways to obtain funding.
# 3 None discussed.
Oral Communications
ITEM #4 1) None discussed.
Agenda Items for Next Meeting
ITEM #5 December 2, 1999
Next Meeting
Poinsettia Room, Encinitas City Hall
Adjournment Meeting adjourned at 9:00 A.M.
Prepared by Gina Rubottom