1999-05-20
CITY OF ENCINITAS
ACTION MINUTES OF REGULAR COMMITTEE MEETING
,
TOIJRISM & MARKETING COMMITTEE
May,~;~1999
Present: S Cameron, D Holz, D Lonsdale, P Davis, J Duval, K Richter, J Bro.oks, G Greenwald, M Trimmins, P Norby,, J Cunningham, M Rogers, S Anderson,D DeCordova,
R Mance, B Bonde, A Quintasilla,
ISSUE DIRECTIONIACTION
ITEM # 1 Approved:
Approve Minutes of May 6, 1999 meeting.
ITEM # 2 Thank you for coming. Everyone introduced themselves. Dave DeCordova, .
Atuiouncements/Regular Agenda Community Development made an announcement that a date for a workshop for
downtown specific plan is being set for sometime in June. There will be no meetings
in July.
1Vlayor introduced Robert Mance. Robert is filling in for Sandy Cooper, our scheduled
speaker for today.` She had an emergency in the family and will come back next meeting
to brief us. Thdnk you Robert. Focusing on commercial media industry: one aspect is
a"kiosk" which is `an irmnediate distribution technique. A kiosk is like an "aim" at
thebank. A greeting card maker in the Savon. It's growing rapidly. Kiosks are a vvay
to.distribute the city and„its tourism and hospitality. Robert gave a case history from
New York.- Advertising based kiosk which is "Touch Miami.com." This is a
database of 300 or tnore commercials of the 2nd largest newspaper publisher in the
US. It's a visitors information system. It has 401ocations. Maps, where they are
located,- etc. Dining, entertainment, shopping, real estate, beauty, wellness, special
offers. There are costs to participate. To work you have to have buy-in from cities or
people who use it. Ve need high-speed'telecommunicatons to distriibute to also to get
this'through. Who: are your client5 that need to get to you. You need promotion
marketing sales also. Customers are sometimes local, sometimes out of town guests.
Anticipated Costs: Depends on the package you want. These can work to yaur
advantage. Results of kio'sks are phenomenal. Jerry Brooks is looking at a kiosk this
weekend. He'll-give us an update at our next meeting:' What about distribution and
security. They'are pretty much public-proof now: Like metro and atm kiosks. Proof
of concept thea d'istribution. Networks/devices, then meld together.
Quail Gardens and Legoland would be perfect spots to have one. Travel agents could
utilize ta the,ir benefit. -Every busiriess eould benefit from utilizing this idea. Security
is a real concem 'though.
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~ Brochure updai~;-,We rio.w have graphics designer. The theme is "Natures Coa
Paradise". We~t.,,-'' gathering photos now. If you have appropriate ones, please suomit
I to subcommittee. We will meet again next Tuesday: We have contacted Isabella
' Breasted to submit. 'She will be attending next meeting.
, At last Council meeting library issue was discussed. No site was chosen. We can
' afford to build, but we can't afFord to run it. We are looking at some mechaniLs to
fund. A bond measure; before the city people is a possible way. The people will
decide if they can afford to run it. Depending on the bond, will determine where to
site. Cardiff has some.funding for,theirs, but th,ey have to find a spot. Railroad
crossings: Need fortns of devices; gates, etc. tYaat are safe or secure that trains don't
have to blow whistles when they come through town. If there are to be more trains, we
need more places to cross the tracks. NCTD needs to be willing to do that. We need
to heax from Che public. Do we need to have doubletracking or lowering of tracks? At
Escondido City Council Meeting They did not support doubletracking issue. (4-1
vote. Item,on-Czty Council Meeting on billboards: Robert Nanniga/Fred Caldwell
proposed tliat if we keep billboards, over the millenium, maybe a nostalgia billboard
could be put up. Like all classic cars advertised for a few months, from 40s and SOs.
On the ofher hand, we'd like to get rid of the billboards. I've asked to have it put on
the NCTD' agenda. Crystal mentioned that some of the large ceramic trashcans in
downtown are being stolen. One was stolen last night. Please watch for it. Bob
Bonde mentioned that the helieopters are beginning to use Encinitas as a corridor.
The 1Vlayor is planning to "attack" this item. She will be writing a letter/letters,. What
j about a cleanup campaign "in town? We should have a clean up day across the whole
city. Robert Mance mentioned that the cities such as Cardiff and Encinitas need to
have some fype of network for announcing Cottncil meefings. Sheila explained how
we promote the City Council meetings. What we maybe need to do is to be talking
more with the papers. Fax hot sheet to various organizations.on hot issues far support.
Tliese are ail suggestions we need to look at. :
ITEM #3 a) Continued Discussions on Highway 101 Corridor Priorities
Agenda Items for Future Meeting: ' b) Continued "Discussions ori New Proinotional Brochure
ITEM #4 '
June 3, 1999
Next 1Vleeting:
Adjourrunent Adjaurned at 9:30 a.m.
Prepared by Deborah Lonsdale .