1999-03-03
- CITY OF ENCINITAS
ACTION MINUTES OF REGULAR COMMITTEE MEETING
TOURISM & MARKETING COMMITTEE
March 3, 1999
Present: S Cameron, D Lonsdale, P Davis, J Clark, P Norby„ R Mance, J Duval, K Richter, R Rauch, S Aceti, j Cunningham, J Brooks,
M Andreen, F Caldwell, B Bonde, P Kimpalani, A Quis#anilla, B Schorer, G Doty, P. Rolateuk, L Rolateuk.
ISSUE DIRECTION/ACTION
ITEM # 1 Approved:
Approve Minutes of February 4, 1999 meeting. ITEM # 2 Peder Norby gave an update on the Post Office situation. The Post Office will be
Announcements staying: The Post Office has negotiated with the owner to extend the lease. As of
March 3, surveys will be put into PO boxes and are due back by Mazch 12.
iTEM # 3 Thanked the 1Vlayor for recognizing the importance of tourism and for putting
Guest Speaker: Bob Ra.uch, President, Encinitas Encinitas on tlie map.
Hotel/Motel Association. Nir. Rauch gave a_presenta,tion on a possible plan for the community. We need to be
packaging Encinitas to our potential customers. With the immergence. of Legoland,
we have even greater potential.
Mr. Rauch provided plans for marketing such as using web sites for lodgings,.
airfare/transportation, restaurants, events, cites of interest, etc. The internet will be
important not only for US travellers but also to overseas travellers, since more and
more overseas travellers are coming to San Diego.
He provided members of the group with a printed copy of his business p13n and a
copy of the current membership of the HoteUMotel Association.
ITEM # 4 1VIr. Aceti gave an update on the current move for sand/beach restoratian. Our
Guest Speaker: Steve Aceti, California Coastal Coalition. current pictures in our brochures aren't telli.ng the txuth about our'beaches. This is
not good for tourism. Beaches are an important part of our State's econorny. San
Diego beaches are #1 tourist attraction ahead of Wild Animal Park, San Diego Zoo
and Sea World. ' Other states such as New Jersey, New York, South Cazolina and
Florida are already well ahead of us in furiding. He asked that people sign and send a
letter to their delegation for funding for restoration of our beaches.
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ITEM #5 Carried forward to a future meeting.
Highway 101 Corridor Priorities ,
ITEM 96 Eric Anderson. Growers Committee. Requests that the Cifiy Council put a"right to farm
Oral Communications ordinance for nurseries" on the June agenda. The farm growers coriunittee will present
their model.
1 Bob Rauch announced that there would be thlt first HoteUMotel Mixer on 3/3/99 from 5-
7pm at the Green Restaurant Row. All welcome.
Mayor Cameron introduced the new city council secretary, Debbie Lonsdale.
ITEM #7 a) Capital Improvement Projects far 101 Comdar
Agenda Items for Future Meeting: b) Discussion regarding Downtown Parking
c) Reuiew and. Consideration.of a New Promotional Brochure
d) Discussion/Set-up Ad Hoc committees - set direction and priorities.
e) . Discuss Banners for the Highway 101 Corridor from Leucadia to Cardiff
Thursday; March 18, 1999 at 8. a.m. Guest Speaker will be Lt. Bev Davis, SherifPs
ITEM #8 Dept. on Cominunity Policing.
Next Meeting:
(Poinsettia Room)
Adjournment Adjourned at 9:15 a.m.
Prepared by: Debbie Lonsdale