1999-01-07
CITY OF ENCINITAS
ACTION IVIINUTES OF REGULAR COMMITTEE MEETING
TOURISM & MARKETING COMMITTEE
January 7, 1999
Present: S Cameron, L Wasserman, S Holder, A Archibald, R$lough, D DeCordova, R Phillips, R Gossard, B Halliday, R Griffith, P Rotseheck,R
Mance, F Caldwell, B Whalen, L Lee, B Bonde, G Tucker, M Hayes, A Largent, S Aceti; C Conover, J Clark, D Gibson, M Gelardo, J Richardson, L
Harris, B Kennedy, S Shaw, M Trimmins, J Brooks, G DeWitt, K Kuest, P Norby, R Wilkey, N Tedohon, M Brown, J Duval, K Richter, C Konn, J
Statser, L Rotscheck
ISSUE DIRECTION/ACTION,
ITEM # 1 Approved.
Approve 1Vlinutes of October 8, 1998 meeting.
ITEM #2 Mayor Cameron introduced a new focus and direction for the Tourism & Marketing
Objectives of Committee and Name Change to "Tourism and Committee, emphasizing a partnership between business, education and government.
Marketing Committee" The Mayor addressed three areas: 1) What Encinitas is, 2) What Encuutas has, and 3)
a) Open discussion of ideas and priorities What we need to do. Several speakers have been invited to speak at future meetings
of the committee. Ad-hoc Action Committees w-ill be formed to formulate ideas, plan
and implement action. Some ideas that were proposed are: 1) An adopt-a-block
program, involving schools and flower growers, 2) A weekly "Flower Day" to be
sponsored by florists, restaurants and hotels, 3) "Tourism Package Dea1s", to be
coordanated with restaurants and hotels, 4) Website additions and enhancements,
5) a new Brochure, featuring downtown attractions. An exchange of ideas rega.rding
areas of interest followed.
(see attached outline for details)
ITEM #3 Carried forward to a future meeting date when Deputy Mayor Holz is available.
Discussion of Hwy. 101 Corridor Revitalization
ITEM 94 Carried forward to a future meeting date.
Discussion re Downtown Parking
ITEM #5 Carried forward to a future meeting date.
Review and Consideration of New Promotional Brochure
ITEM #6 None.
Ora1 Communications
ITEIVi #7 a) Capital Improvement Projects for 101 Comdor
Agenda Items for Future Meeting.
ITEM #8 Special Meeting Thursday, January 21, 1999 at 8 a.m. in Poinsettia Room.
Next Meeting.
Adjourrunent Adjourned at 9:30 a.m.
Prepared by: Ruth Gossard