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2005-01-06 PRESENT: Deputy Mayor Maggie Houlihan, City Manager Kerry Miller, Cristina Chacon, Kathryn Gould, Keith Turner, Sherry Smoot, Cyd Shaw, Peder Norby, Paula Kirpalani, Kathleen McMillen Lees, Davielle Huffman, Artlene Rosado, John Mcisaac, Christie Kramer-Levander, Mary Fran Riggs, Charlie Mcintire CALL TO ORDER - INTRODUCTIONS Council Member Houlihan called the meeting to order at 8:40 a.m. Self-introductions were made. APPROVAL OF MINUTES - DECEMBER 2~ 2004 MEETING Committee Consensus to approve the minutes of the December 2, 2004 meeting. ORAL COMMUNICATIONS None. REGULAR AGENDA 1. Snb-committee Reports . ALONG THE EL CAMINO REAL PROGRAM Objective: Re-create and install the original mission-style bells along El Camino Real and Hwy 101. The sub-committee's first priority is to work with the City to identify the sites for the bells. Committee Members: Chairperson Keith Turner, Deputy Mayor Dan Dalager, Peder Norby, and Rob Blough (as staff liaison). Keith Turner reported that the subcommittee was working on Issues and procedures for the installation of the mission bells. · ENHANCEMENT OF THE VISITORS CENTER Objective: Develop a working plan with the goal of enhancing and improving the Visitors Center's current location, its programming, and its effectiveness. Committee Members: Keith Turner, Sherry Smoot, Peder Norby, Arlene Betti, Jim Clark, Julian Duval, and Richard Phillips (as staffliaison). 01-06-05 Minutes.doc Page 1 of 4 Minutes of the January 6, 2005 Encinitas Cultural Tourism Committee Sherry Smoot reported that the staff at the Visitors Center was continuing with the plans to improve visitors' accommodations with hotel reservations, car rentals, and by providing Internet service. · CULTURAL TOURS/GARDEN TOURISM (Tours will rotate each year) Objective: Promote and preserve the floral and historical cultures within the City through the Encinitas Flower Celebration tours (which include the Garden Tour, the Flower Tour, and the Encinitas Historical Tour with each tour occurring annually on a rotational basis), the America in Bloom Competition, the National Wildlife Federation Backyard Habitat Program and the Community Wildlife Habitat Program, and other community-wide events. . GARDEN TOUR - MAY 21, 2005 Committee Members: Chairperson Nan Sterman, Chuck Ades, Heather Callaghan, Jean Coopersmith, Carolyn Cope, Edgar Engert, Juli Gillett, Davielle Huffman, Peder Norby, Arlene Rosado, Sanford Shapiro, Keith Turner, and Evelyn Weidner. Davielle Huffman reported that the Garden Tour, scheduled for May 21, 2005, now had twenty confirmed participating gardens. The theme for the garden tour would be "Eclectic Encinitas in Bloom." Issues such as ticketing price and staging areas were still being worked on. . AMERICA IN BLOOM COMPETITION-ESTIMATED TIME-FRAME: SPRING, 2005 Committee Members: Chuck Ades. Arlene Rosado reported that she was gathering information that would be compiled and placed in to the judges' handbooks. Ms. Rosado indicated that the group was seeking volunteers to help plan the judges' tour. . CERTIFIED WILDLIFE HABITAT COMMUNITY- TIME-FRAME: ON-GOING EFFORTS Committee Members: Davielle Huffman, Chair, Chuck Ades, Mark Huffman, Melanie Schwab, and Christina Simokat. Davielle Huffman reported that the group's most important goal at this time was working on the certification of the individual backyard habitats. She also reported that public workshops would be planned for the future. . HISTORY WITHOUT WALLS Objective: Coordinate, encourage, and publicize historical preservation, and develop an Internet accessible "history at your fingertips" database. Committee Members: Jim Clark, Carol Jensen, Lois Sunrich, Christie Kramer, Kenneth Hayward, Mike Dillon, Billy Stem, and Mayor Houlihan. Council Member Maggie Houlihan reported that Billy Stern was continuing his efforts to create an Internet website. The subcommittee was looking into grants to help with funding. The group's goal was to have a website running by the end of the year. Cultural Tourism Committee 01-06-05 Minutes.doc Page 2 of4 Minutes of the January 6, 2005 Encinitas Cultural Tourism Committee · ENVISION ENCINITAS (NEA GRANT PROJECT) Objective: Engage the arts groups, business groups, and the residents of Encinitas in a coordinated effort to create a "marketing brochure and website" that would promote business tourism and cultural arts within the City. Committee Members: Chairperson Cristina Chacon, Kathleen Lees, Keith Turner, Peder Norby, and Kathryn Gould. Cristina Chacon indicated that a presentation would be given at the next meeting regarding all of the information that was obtained at the workshops. . LEUCADIA 101 IMPROVEMENTS Objective: Work with the Leucadia Mainstreet Association and the Planning Department to help identify the first phase of improvements and the nature of the improvements that would be contemplated in that phase; be proactive with the planning process and report back to the Cultural Tourism Committee. Committee Members: Paula Kirpalani, Peder Norby, Cris Hicks, Rachelle Collier, Charlie Marvin, Patrick Murphy (as staff liaison). Paula Kirpalani reported that in addition to other items, the Leucadia Mainstreet Association was working on an "Adopt a Medium" improvements program. . CARDIFF 101 BEAUTIFICATION Objective: Provide input and serve as liaisons between the Cardiff Town Council and the Planning Department to develop beautification projects along Carpentier Parkway, the San Elijo State Beach Campground corridor, the Restaurant Row area, and the Rail Corridor. Committee Members: Jim Clark, Davielle Huffman, and Phil Cotton (as staffliaison). There was no report. 2. Approval of 2005 Meeting Schednle Committee Consensus to approve the 2005 meeting schedule. 3. Goal Setting City Manager Kerry Miller facilitated the goal setting for the committee members. The 2004 Goals were reviewed and discussed. Several of the goals were deleted or revised to reflect the 2005 Goals as per the attached "Draft - The Encinitas Cultural Tourism Committee Goals 2005" document. Other issues were discussed as follows: Cultural Tourism Committee 01-06-05 Minutes.doc Page 3 of 4 Minutes of the January 6, 2005 Encinitas Cultural Tourism Committee The group decided to have "Economic Impact Reports" as a standing agenda item. This would allow anyone from the group to provide a report or update on visitor and tourism statistics and information. The committee agreed that an outreach to other community groups was needed in order to get more stakeholders involved and participating in the meetings. Council Member Houlihan, Christie Kramer-Levander and Sherry Smoot would work on a letter that would be sent to the town councils, associations, and other organizations inviting them to attend a meeting. The members that regularly attended the committee meetings requested that they be placed on the City's mailing lists to be notified of upcoming meetings or workshops pertaining to the Cardiff Specific Plan, the Downtown Streetscape Phase IT Project, and the Leucadia 101 Streets cape Project. The subcommittee chairs would provide the committee secretary with an update of their subcommittee's objective and committee members. ANNOUNCEMENTS None. DISCUSSION OF AGENDA ITEMS FOR FUTURE MEETINGS 1. Update on City Trails - Parks and Recreation Department 2. Shop Encinitas First Initiative - Keith Turner 3. Review of the draft 2005 Goals 4. Economic Impact Report (it was decided that this item would be a standing agenda item for all future meetings.) 5. Revision of the Cultural Tourism Committee's Mission Statement NEXT MEETING: FEBRUARY 3,2005 ADJOURNMENT Council Member Houlihan adjourned the meeting at 9:50 am. Cultural Tourism Committee 01-06-05 Minutes.doc Page 4 of 4