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2005-02-03 PRESENT: Deputy Mayor Maggie Houlihan, Chris Hazeltine, John Frenken, Kathryn Gould, Sherry Smoot, Peder Norby, Paula Kirpalani, Artlene Rosado, Christie Kramer-Levander, Mary Fran Riggs, John Davis, Ida Lou Coley, Chuck Ades, Julian Duval, Elizabeth Ritter, and Committee Secretary Zenns. CALL TO ORDER - INTRODUCTIONS Council Member Houlihan called the meeting to order at 8:37 a.m. Self-introductions were made. APPROVAL OF MINUTES - DECEMBER2~ 2004 MEETING Committee Consensus to approve the minutes of the January 6,2005 meeting. ORAL COMMUNICATIONS None. REGULAR AGENDA 1. Update on City Trails - Parks and Recreation Department Parks and Recreation Director Hazeltine and Parks Supervisor Frenken gave a presentation on the city trails master plan which Was approved in 2002. Mr. Frenken indicated that this year the city was working on "links" that connected neighborhoods with the trails. 2. Shop Encinitas First Initiative - Keith TnrnerlEncinitas Chamber Mr. Turner was not available. This item was continued to the next meeting. 3. Review of 2005 Goals The committee made no changes to the draft 2005 Goals. Reports were given as follows: 02-03-05 Minutes.doc Page 1 of 5 Minutes of the February 3, 2005 Encinitas Cultural Tourism Committee . THE HISTORIC MISSION BELLS PROGRAM Objective: Re-create and install the originallnission-style bens along EI Camino Real and The sub-committee':; first priority is to work with the City to identify the sites for the bells and them, CQrnmittceMembers: Chairperson Keith Tumer.MayorDanDalager, Peder Norby, and Rob Blough (as staffliaison). Peder Norby reported that the type of installation for the bells was being determined. Once that was completed, the bells would be ordered and put in place. Additionally, a brass plaque program was planned for the bell sites. · CULTURAL TOURS/GARDEN TOURISM (Tours will rotate each year) Ob.jcctive:Promote and preserve the floral and cultures \vithin the City through the EndnitasFlower Celebration tours (which include the (Jarden 'raUl', the Flower Tour, and the EncinitasHistorical Tour \vith each tour occurring annuaIly on a rotational basis), America in Bloom Competition, the National WiIdljfeFederation Backyard Habitat Program and the Community Wildlife IIabitat Program, other cOlllmlmity-wide events, . GARDEN TOUR - MAY 21, 2005 Committee McmJJers: Chail})erSOn Nan Sterman, Chuck Ades, Hcather Callaghan, Jean Coopersrnith, Carolyn Cope, Edgar Engcli, Jnli Gillett, DavicHc IInffrmm, PedeI' Norby,Arlcne Rosado, Shapiro, Keith 'furner, and Weidner. Arlene Rosado reported that the Garden Tour plans were coming along very well. Tickets for the event would go on sale on March 1, 2005. The tour would run from 10:00 A.M. to 4:00 P.M. Double-decker buses would transport the tourists between the Market Place at Cottonwood Creek, the garden tour neighborhood, the downtown area, and Quail Botanical Gardens. Ms. Rosado also indicated that the subcommittee was working on publicity for the event. Press releases went out to the chambers, town councils, and the Downtown Encinitas Mainstreet Association. The group was continuing their efforts to obtain sponsorships. Paul Davis noted that the Encinitas Rotary was holding a wine tasting event at Quail Botanical Gardens on May 21st starting at 4:30 P.M. and the garden tourists would be welcomed there. . ENCINITAS HISTORICAL TOUR- ESTIMATED TIME FRAME: 2006 No report. . FLOWER TOUR- ESTIMATED TIME FRAME: SPRING, 2007 Committee Members: Chuck Ades, Evelyn Weidner. No report. Cultural Tourism Committee 02-03-05 Minutes.doc Page 2 of5 Minutes of the February 3, 2005 Encinitas Cultural Tourism Committee . AMERICA IN BLOOM COMPETITION-ESTIMATED TIME-FRAME: SPRING, 2005 Committee .Members: Chuck Ades.,Arlcne Rosado. Chuck Ades reported that the plans for the city's participation in this year's America in Bloom competition were underway. Subcommittees were working on tour sites, the judges' notebooks, and event planning. ENCINITAS COMMUNITY WILDLIFE HABITAT PROJECT- TIME-FRAME: ON-GOING EFFORTS CmmuHtee .Members: DaviellcBufthlan, Chair, Chuck Ades, Mark J-Iuffrnan, l\rlelanie Schwab, and Christina Simokat. Council Member Houlihan reported that the city's application had been submitted to begin the certification process to be designated as a Community Wildlife Habitat. . ENVISION E:t:'rCINITAS. (NEA GRANT PROJEC]) Objective: Engage tile arts groups, business I::,'TOUPS, and the residents of Encinitas in a coordinated effort to create a "marketing brochure and websitc" that would promote business tourism and cultural arts within the City. CmnmitteeMembers:Kathryn Gould, KathlccnLees, Keith 'Iurncr, Peeler Kathryn Gould reported that the City put out the Request for Qualifications (RFQ) for advertising firms interested in creating the NEA grant project brochure. The city received ten RFQs and nine of them were from Encinitas. Council Member Houlihan noted that the City Council recently approved a full-time Arts Coordinator to handle grants and serve as a liaison with the Arts Commission. Additionally, the Arts Commission was moving from the Parks and Recreation Department to the City Manager's office. Assistant to the City Manager Jennifer Smith would be the staff liaison. . HISTORY WrrHOUT \:VALLS Objective: Coordinate, encourage. and puhlicize accessible "history at your l1ngcrtips" database. and develop an Internet CommHteel\-lemb(.'l"s: Jim Clark, Mary Frann Riggs, Lois Sunrich, Christie Kramcr,Kcnneth Hayward, Mike Dillon, Biny Stem, and Council Member IJoulihan. Council Member Houlihan reported that some of the items currently being worked on with the History without Walls subcommittee included the HWOW website and a book-signing event with Wendy Haskett. . EXPLORE OPPORTUNITIES TO PROMOTE THE COMPLETION OF THE MOONLIGHT BEACH MASTERPLAN AND TO PROMOTE THE ENCOURAGEMENT OF NATURAL HABITATS Cultural Tourism Committee 02-03-05 Minutes.doc Page 3 of5 Minutes of the February 3, 2005 Encinitas Cultural Tourism Committee Objective: Provide input and serve as liaisons betwccn the City Staff and the Cultural Tourism Committee to promote the eOlnplction of the surrounding areas of Cottonwood Creek and to encourage natural habitats in those areas. Committee ML'111bers: Davielle HufTman and Chris Hazeltine (as stafT liaison). No report. . MONITOR THE DEVELOPMENT OF THE LEUCADIA 101 STREETS CAPE PROGRAM Objective: Monitor the Planning Department's devcloprnent of the participate in public forums and workshops held on the subject matter; Cu1f;ural Tourisn1 Comrnittce. 101 Streetscape Program; provide updates to the Committee Members: Paula Kirpalani, PedeI' '1'0111 Cnrriden (as staff liaison). Cris Hicks, Rachellc Collier, Charlie Marvin, Paula Kirpalani reported that the Leucadia 101 Association held their first "Leucadia Morning" with Tom Curriden, city planner, as the guest speaker. Mr. Curriden presented a timeline for the Leucadia 101 Streetscape project and indicated that community workshops would likely begin in April, 2005. . MONITOR THE DEVELOPMENT OF THE DOWNTOWN STREETS CAPE PHASE II DESIGN -INCLUDING OPPORTUNITIES FOR PUBLIC ART Objective:. Monitor the Planning Department's development of the Downtown Strcetscape Phase n Design; participate in public forums and workshops held on the subject matter; and provide updates to the Cultural oI'ourisrn Cornmittee. Committee Members: Kathleen Sherry Smoot, and Joe Koch. Ch,lcon, Kathryn Gould, LaVerne Shaw, EliZ:lbethRitter, Council Member Houlihan reported that an historic road consultant was hired to give the city suggestions and direction on the Phase II Design ofthe Downtown Streetscape. As a result of the consultant's direction, decisions were made very easily. Some suggestions included moving the entry point further south to Swami's and redesign the bus stop area. . MONITOR THE CARDIFF SPECIFIC PLAN Objective: Monitor the PJanning Depmtmcnt's development of the Cardiff Spceiflc Plan; participate in public forums and workshops held on su~iec.t' matter; and report back to the Cultural Tourism COl11mittee. Committee Mernbers: Davielle lIuffmarL Christie Kramer-LeVander. liaison). Phil Cotton (as No report. Cultural Tourism Committee 02-03-05 Minutes.doc Page 4 of5 Minutes of the February 3, 2005 Encinitas Cultural Tourism Committee · ENHANCEMENT OF THE VISITORS CENTER ObJective: Develop a \vorking plan with the goal of enhancing and improving the Visitors Center's current location, its programming, and its effectiveness, CommiUeeMcmbers: Chairperson Keith Tumer, Sherry Smoot, PedeI' Norby, Julian Duval, and Richard Phillips (as staff liaison). Sherry Smoot reported that the staff and board members were considering the relocation of the Visitor's Center to a new location. . MONITOR THE CONTINUING DEVELOPMENT OF THE LAGOON TO LAGOON TRAILS,.'.THE RAIL. TRAILS,-AND AWALKABLE COMMUNITY Staff' Contact: Chris Hazeltine No report. 4. Economic Reports No reports. ANNOUNCEMENTS None. DISCUSSION OF AGENDA ITEMS FOR FUTURE MEETINGS 1. Review and Revise the Cultural Tourism Committee Mission Statement. 2. Shop Encinitas First Initiative - Keith Turner. 3. Update on the Leucadia 101 Streetscape project - Tom Curriden, planner. 4. Update on the Rail Trails - Richard Phillips. 5. Update on the Downtown Streetscape Phase II Design (Summer 2005). NEXT MEETING: MARCH 3, 2005 ADJOURNMENT Council Member Houlihan adjourned the meeting at 9:45 am. Cultural Tourism Committee 02-03-05 Minutes.doc Page 5 of5