2005-03-03
PRESENT: Deputy Mayor Maggie Houlihan, Tom Curriden, Arlene Rosado, Kathryn Gould,
Peder Norby, Mary Fran Riggs, Paul Davis, Julian Duval, Kathleen Lees-McMillan, Charlie
McIntire, Joe Koch, Greg Butler, and Committee Secretary Zenns.
CALL TO ORDER - INTRODUCTIONS
Council Member Houlihan called the meeting to order at 8:40 A.M. Self-introductions were
made.
APPROVAL OF MINUTES - DECEMBER 2~ 2004 MEETING
Kathryn Gould reported that the City received nine Request for Qualifications for the NEA Grant
project instead often as indicated on page three of the February 23,2005 minutes.
Committee Consensus to approve the minutes ofthe February 23,2005 meeting as noted.
ORAL COMMUNICATIONS
None.
REGULAR AGENDA
1. Update on the Lencadia 101 Streetscape Project
Senior Planner Tom Curriden provided an update on the Leucadia 101 Streetscape Project. He
reported that community workshops would be held in late April or early May. Input on design
direction from participants would be sought at the first workshop. Through the workshops, the
City hoped to determine what was important to the merchants and residents. Mr. Curriden
indicated that the project would be completed in phases with Phase One to include approximately
the area of Encinitas Blvd. to Basil.
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Minutes of the March 3, 2005 Encinitas Cultural Tourism Committee
2. Shop Encinitas First Initiative - Keith Tnrner/Encinitas Chamber
Mr. Turner was not available. This item was continued to the next meeting.
3. Review and Revision of the Mission Statement
The committee had a brainstorming discussion on possible changes to the Cultural Tourism
Mission Statement. Some of the suggested changes included:
.
To promote our unique communities and support community efforts and activities (arts,
culture, nature, beauty) that increase broad awareness of the unique aspects of Encinitas'
coastal personality.
.
Pull community together.. .
Promote and support our diverse communities. . .
Networking, input, monitor planning and development...
Preserve arts, culture - historic oriented. . .
Make attractive...
Coastal orientation. . .
Five unique communities. . .
.
.
.
.
.
.
.
To promote the awareness of Encinitas and its cultural diversity through education, image,
and special activities.
.
To Promote and support Encinitas community efforts and cultural activities that draw/attract
visitors and bring together our unique coastal communities.
DIRECTION:
The group would consider the suggestions and return to the next meeting with additional ideas
for further development of a revised mission statement.
4. Economic Impact Reports
No reports.
5. Annonncements
Greg Butler announced that he had produced a CD driving tour of Encinitas. The CD contained
information on all areas of town. A map and list of sites were also included with the CD. Mr.
Butler indicated that he hoped to have it available in the Visitors Center within the next few
months.
Julian Duval, Executive Director of Quail Botanical Gardens, announced that he would like to host
a botanical garden conference; however, he was having difficulty locating two conference rooms
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Minutes of the March 3, 2005 Encinitas Cultural Tourism Committee
that could hold approximately 50 people each. In addition, he was having difficulty locating
enough hotel space.
Sub-committee reports were given as follows:
. THE HISTORIC MISSION BELLS PROGRAM
Objective: Re-create and install the originalrnission-stylc bens along r;;t Camino Real and Hwy lOt
The sub-committcc'sfirst priority is to work with the City to identify the sites the bellsinstaU
them.
CommiUeeMembers: Chairperson Keith TunleL
Blough (as liaison).
Dan
Peder
and
Peder Norby reported that the method of installation for the bells had been finalized and the bells
had been ordered. It was anticipated that the bells would arrive on March 11, 2005. The timing
of the installation of the bells depended upon the availability of the Public Works Department.
. CULTURAL TOURS/GARDEN TOURISM (Tours will.rotate each year)
ObJective: Promote and preserve the floral and historical cultures within the City through the
EncinitasFlower Celebration tours (which include the Garden TOllL the Flower Tour, and the
Encinitas IEstorical Tour with each tour occurring annually on a rotational basis), the /\merica in
Bloom Competition, the National Wildlife Federation Backyard Habitat Program and the Community
Wildlife [labitat Program, and other community-wide events,
. GARDEN TOUR - MAY 21,2005
Committee Memhers: Chairperson Nan Sterman, Chuck Ades, Heather Callaghan, Jean
Coopersmith, Carolyn Cope, Edgar Engert, Jull Gillett, Davielle Huffman, PederNorby,Arlene
Rosado, Sant()rd Shapiro, Keith Turnec and EvelynW eidner,
Arlene Rosado reported that the Garden Tour plans were coming along very well. Tickets for the
event went on sale on March 1, 2005 at the Encinitas Chamber of Commerce. To date, there
were 27 gardens included in the tour. The staging would take place at Cottonwood Creek Park
and double-decker buses would transport the participants to the tour neighborhood. Ms. Rosado
also indicated that the Commission for the Arts was involved as well. There would be live
dancers performing at the park.
. ENCINITAS HISTORICAL TOUR- ESTIMATED TIME FRAME: 2006
No report.
. FLOWER TOUR- ESTIMATED TIME FRAME: SPRING, 2007
Committee l\lcmbers: Chuck Ades, Evelyn Weidner.
No report.
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Minutes of the March 3, 2005 Encinitas Cultural Tourism Committee
. AMERICA IN BLOOM COMPETITION-ESTIMATED TIME~FRAME: SPRING,
2005
Committee Members: Chuck
Ar]cneRosado,
No report.
.
ENCINITAS COMMUNITY WILDLIFE HABITAT PROJECT- TIME~FRAME:
ON-GOING EFFORTS
Committee Members: DavieHc Huffinan, Cha,r, MaJ'k Huffman, MeIanic
Schwab, and Christina SirnokaL
No report.
.. ENVISION ENCINITAS (NEA GRANT PROJECT)
Objective: Engage the arts groups, business groups, and the residents of Encinitas in a coordinated
effort to create a "marketing brochure and website" that would promote business tourism and cultural
arts within the City,
Committee Membc:rs: KathrylJ (.ioulc!, Kathleen
Keith Turner, Peder Norby,
Kathryn Gould reported that the deadline to complete the project was extended to November
2005.
. HISTORY WITHOUT WALLS
Coordinate, encourage, and publicize historical preservation, and develop an Jmernet
accessible "history at your fingertips" database,
Committee Members: Jim Clark, MaryF'rann Lois Sundeh, Christie Kramer, Kenneth
Hayv;rard, Mike Dillon, Billy and Council Member Houlihan,
Council Member Houlihan reported that the sub-committee was developing a Meet the
Author/Backward Glance event with Wendy Haskett and Barnes and Noble Bookstore.
.. EXPLORE OPPORTUNITIES TO PROMOTE THE COMPLETION OF THE
MOONLIGHT BEACH MASTERPLAN AND TO PROMOTE THE ENCOURAGEMENT
OF NATURAL HABITATS
Objective: Provide input and serve as liaisons between the
COlmnittcc to promote the completion of the areas
natura] habitats in those areas.
Staff and the
Creek and to encourage
Committee Members: Davlcl1cHntIman and Chris IIazcltine (as staff liaison).
No report.
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Minutes of the March 3, 2005 Encinitas Cultural Tourism Committee
. MONITOR THE DEVELOPMENT OF mE LEUCADIA 101 STREETS CAPE PROGRAM
Objective: Monitor the Planning Department's development of the Leucadia 101 Strcetscape
participate in public fonnns and workshops held on the subject matter; and updates to the
Cultural 'Iourisl11 Connnittee,
Committee Members: Paula Kirpalani, Peder
Tom (as stan'liaison).
Cris l1icks.Rachclle
No report.
. MONITOR THE DEVELOPMENT OF THE DOWNTOWN STREETS CAPE PHASE II
DESIGN - INCLUDING OPPORTUNITIES FOR PUBLIC ART
Objective:. Monitor the Planning Department's development of the Downtown
Design: participate in public t(mIms ;md workshops held on the matter; and
the Cultural Tourism Committee.
Phase II
to
Committee IVlembers: Kathleen Lees, Chacon, Kathryn ClouJd, LaVerne Shaw, Elizabeth Ritter,
Sherry Smoot, and .loe Koch.
No report.
. MONITOR THE CARDIFF SPECIFIC PLAN
Objective: Monitor the Planning Department's development of the Cardiff Specific Plan; participate In
pubLic forums and workshops held on the subject matter; and back to the Cultuml Tourism
Committee.
CommiHccl\le:mbers: Davielle 11uffman, Christie Kramer-LeVander,
liaison).
Phll (:otton (as
No report.
" ENHANCEMENT OF THE VISITORS CENTER
Objective: Develop a working plan \vith the goal of enhancing and improving the Visitors Center's
current location, its programming, and its effectiveness.
Committee Members: Chairperson Keith Tumer, Sherry Smoot, Peeler Norby, Julian Duval, and
Richard Phillips (as staff liaison).
No report.
" MONITOR THE CONTINUING DEVELOPMENT OF THE LAGOON TO LAGOON
TRAILS, THE RAIL TRAILS, AND A W ALKABLE COMMUNITY
Staff Contact: Chris Hazeltine
No report.
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Minutes of the March 3, 2005 Encinitas Cultural Tourism Committee
DISCUSSION OF AGENDA ITEMS FOR FUTURE MEETINGS
1. Continued Discussion and Review of the Cultural Tourism Committee
Mission Statement.
2. Shop Encinitas First Initiative - Keith Turner.
3. Update on the Downtown Streets cape Phase II Design (Summer 2005).
NEXT MEETING: APRIL 7, 2005
ADJOURNMENT
Council Member Houlihan adjourned the meeting at 10:07 A.M.
~~
By: Gina Ze~ Committee Secretary
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