2004-01-08
Cultural Tourism Committee Action Minutes
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PRESENT:
Mayor Maggie Houlihan, Deputy Mayor Dan Dalager, City Manager Kerry Miller, Cristina
Chacon, Peder Norby, Kristina Murray, Paul Davis, Wendy Haskett, Morgan Mallory, Joe Koch,
Ben Frumen, Nan Sterman, Julian Duval, Sherry Smoot, Keith Turner, Kathleen Lees, Kathryn
Gould, and Elizabeth Drum.
CALL TOORDEWROLL CALL
Mayor Maggie Houlihan called the meeting to order at 8:39 a.m. and self-introductions by those in
attendance were made.
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APPROV ~ OF ~ES - DJ~MBEIUa..1OO3'I~JEET,IN~, '<,>
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Committee consensus to approve the ~~qfthe December 4, 2003 meeting.
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ORAL COMMUNlCATjQNS
Peder Norby, Executive Director of the {)oWD,town Encinitas Mainstreet Association, announced
that Savoy Magazine ran an article lislmg'IOO of the world's best restaurants. La Especial Norte
was ~ed as one the best 1 00 r~~ts in the ~orld for their soup.
REGULAR AGENDA
1. FORMATION OF THE NEA GRANT CULTURAL ARTS BROCHURE & WEBSITE
SUB-COMMITTEE
Cristina Chacon, staff aide to the Commission for the Arts, discussed the National Endowment for
the Arts (NEA) Grant Award. Ms. Chacon indicated that, earlier this year, the City submitted its
application with the proposed project of creating a cultural tourism arts brochure and website. The
city was awarded $10,000, to which the city would match funds.
Ms. Chacon reported that the brochure and website would be developed through a partnership
between the City of Encinitas, the Commission for the Arts, the Downtown Encinitas Mainstreet
. Association, and the Cultural Tourism Committee. .
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Action Minutes of the Cultural Tourism Committee
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After further discussion by the co~ittee members, a subco~ittee was formed to assist the other
partners involved with the"projeet. The foIlowbtg c081~,.embers agreed to participate on
the sub-committee: Christina Chacon (chair), Kathleen Lees, Keith Turner, and Peder
Norby.
2. GOAL SETTING
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Mayor Houlihan reviewed ..~ co1l)1Iri.ttee's 2003 goals and accomplishments. The committee
members discussed whether any of the goals from last year would be deleted from their objectives.
,It \Vas ,greed ~~at the coJJJDP.tteew~uld c08tinue with the feBowing goals: Along the EI
Camino Real :~Ptogn.m, KnhaBcem8lltofthe "VIsitors Center, Cultural Tours/Cultural
Garden Tourism (combine with America in Bloom), and the History without Walls Sub-
committee.
City Manager Kerry Miller facilitated the group in developing their goals and objectives for the
2004 year. The following topics were discussed as possible 2004 goals and objectives:
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· Cultural Tourism Marketing InItiative (NEA Grant Project);
. Leucadia 101 Improvements;
· Creation of a Recognizable BrandlSymbol/Icon for the Southern 101 Gateway or
Moonlight Beach;
· Promote the Completion of the Cottonwood Creek "Masterplan" and Encouragement of
Natural Habitats;
. Cardiff 101 Beautification;
· Development of a Master Schedule of Community Events;
· Certifled Wildlife Habitat Community (add to the cultural garden tourism)
The committee members agreed that the top priority goals include: Creation of a Recognizable
Brand, Leucadia 101 Improvements, and the Development of the Community Events Master
Schedule.
DIRECTION:
Committee members are to review the draft goals and be prepared at the next
meeting to:
1) Determine if modifications to the goals are necessary,
2) Decide the objectives of each goal, and
3) Decide on which goals each member would be willing to assist.
DISCUSSION OF AGENDA ITEMS FOR FUTURE MEETINGS
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1.
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3.
Finalize 2004 Goals and Objectives.
Receive Update on Cottonwood Creek.
Receive Update on CardiffIHwy 101 Beautification Projects.
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Action Minutes of the Cultural Tourism Committee
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NEXT MEETING: FEBRUARY 5,2004
ADJOURNMENT
Mayor Houlih~ adj'oum~4 the meetin~at;lO:06 a.m. .
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By: Gina Ufuts, Council Secretary {
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