2004-02-05
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PRESENT:
Mayor Maggie Houlihan, Deputy Mayor Dan Dalager, City Manager Kerry Miller, Director Phil
Cotton, Parks Supervisor John Frenken, Cristina Chacon, Peder Norby, Elizabeth Drum, Carol
Jensen, Wendy Haskett, Irene Kratzer, Paul Davis, Sherry Smoot, Keith Turner, Kathleen Lees,
Jim Clark, Chuck Ades, laVerne Shaw, Davielle Huffman, Rob Wilder, and Kathryn Gould.
CALLTOORDEWROLLCALL
Mayor Maggie Houlihan called the meeting to order at 8:35 a.m. and self-introductions were made.
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APPROVAL OF MINUTES - JANUARY 8. 2004 MEETING
Kathryn Gould requested that the January 8, 2004 minutes reflect that her name be included as a
member of the Cultural Tourism Marketing Initiative (NEA Grant) Sub-committee. Committee
consensus to approve the minutes of the January 8, 2004 meeting.
The regular agenda items were taken next out of order.
REGULAR AGENDA
1. FINALIZE 2004 GOALS AND OBJECTIVES
City Manager Miller briefly reviewed the draft goals and objectives that were developed during the
January 8, 2004 meeting. There was consensus to pursue each of the draft goals. The objectives
for each goal were further defined and sub-committees were formed as follows:
· Alonll the El Camino Real ftollram .
Objective: Re~te:and install the' ori~ mission-style; bells 'aldng. Et . Gamino"~eal and
Hwy 101. The sub-committee's first priority is to work with the City to identify the1lites for the
bells.
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Committee Members: Deputy Mayor Dan'Dalagei; Keith Turner, Peder Norby, and Rob
Blougb(as staffliaison).~ ",.
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· Enhancement of the Visitors Center
Objective: Develop a working plan with the goal of enhancing and improving the Visitors
Center's current location, programming, and its effectiveness.
Committee Memben:K.eith Turner, . Sherry Smoot,.Peder Nofb)1~ . Ari~ne ~tti, Jim Clark,
Julian Duval, and Richard Phitlips(as staff liaison) , ".
· Cultural Tours/Garden Tourism ~
Objective: Promote and preserve the floral and historical cultures'within the City through the
Encinitas Flower Celebration tours (which include the Garden Tqur, the Flower Tour, and the
Encinitas Historical Tour with each tour occurring annually on a ~onal basis), the America
in Bloom Competition, the National Wildlife Federation"Backyard Habitat Program and the
Community Wildlife Habitat Program, and other community-wide events.
The Garden Tour - Nan Sterman, Chair
Estimated time-frame: Spring, 2005
The Encinitas Historical Tour-
Estimated time-frame: 2006
The Flower Tour - Chuck Ades and Evelyn Weidner, Co-Chairs
Estimated time-frame: Spring, 2007
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The America in Bloom Competition - Chuck Ades, Chair
Scheduled for 2005
Certified Wildlife Habitat Community - Davielle Huffman, Chair, Chuck Ades, and Rob
Wilder
Estimated time-frame: On-going efforts
· Hmo" Without Walls
Objective: Coordinate, encourage, and publicize historical preservation, and develop an
Internet-accessible "history at your fingertips" database.
Committee Memben: Jim Clark, Carol Jensen, Lois Sunrich, and Billy Stem
· Cultural Tourism MarketinR Initiative (NEA Grant):
Objective: Engage the arts groups, business groups, and the residents of Encinitas in a
coordinated effort to create a "marketing brochure and website" that would promote business
tourism and cultural arts within the City.
Committee Memben: Cristina Chacon, Chair; Kathleen Lees, Keith Turner, Peder Norby, and
Kathryn Gould
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· Leucadia 101 Imorovements
Objective: Work with the Leucadia Mainstreet Association and the Planning Department to
help identify the. first phase of improvements and the nature of the improvements that would be
contemplated in that phase; be proactive with the planning process and report back to the
Cultural Tourism Committee.
Commi~ ldemben: ,Elizabeth prom, P~er Norby, 9ris. Hicks, Rochelle~ Collier, Charlie
Marvin, PatrickMutphy(as staft"liaison) ",,'~ , ,
· Creation of a RecoImizabk Brand. Icoa.'or,'$vllf/!ol for the Southern 101Gatewav or for
Moonlillht State Beach ''j , :
Objective: Develop a process that would ~c,licit p~posals and suggestions towards the creation
of a recognizable City brand, symbol, or icon. "
Committee Memben: Kathleen Lees, Cristina Chacon, Kathryn Gould, LaVerne Shaw,
Elizabeth Ritter, and Sherry Smoot.
· Promote the Comoletion of the Cottonwood Creek Areas with the Encourallement of Natural
Habitats
Objective: Provide input and serve as liaisons between the City Staff and the Cultural Tourism
Committee to promote the completion of the Cottonwood Creek Park and its surrounding areas
and to encourage natural habitats in those areas.
. Committee Memben: Davielle Huffman, Rob Wilder, and John Frenken (as staff liaison)
· Cardiff 101 Beautification
Objective: Provide input and serve as liaisons between the Cardiff Town Council and the
Planning Department to develop beautification projects along Carpentier Parkway, the San Elijo
State Beach Campground corridor, the Restaurant Row area, and the Rail Corridor.
Committee Memben: Jim Clark, Davielle Huffman, and Phil Cotton (as staff liaison)
· Develooment of a Master Schedule of Communitv Events
Objective: Develop a community-wide master schedule of events that would be accessible on
the Internet.
Committee Memben: Jim Clark, Sherry Smoot, Cristina Chacon, and Elizabeth Ritter
· THE ULTIMATE GOAL OF THE CULTURAL TOURISM COMMITI'EE IS TO
ENCOURAGE THE DEVELOPMENT OF THE LAGOON TO LAGOON TRAILS. THE
RAIL TRAILS. AND A W ALKABLE COMMUNITY
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2. UPDATE ON MOONLIGHT BEACH MASTERPLAN
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Phil Cotton, Director of Parks and Recreation, and John Frenken, Parks Supervisor, presented an
update on the Moonlight State Beach Masterplan noting several improvements in the areas of the
Moonlight State Beach, the Cottonwood Creek Park, and their surrounding areas.
Noted during the presentation were some of the improvements to the Moonlight State Beach
including the Moonlight Beach Overlook, the installation of new turf, palm trees, and shrubs along
the sidewalk and roadway, the installation of the play area, and the installation of the Hwy 101
Overlook. Also noted during the presentation were some of the amenities that would be included in
the Cottonwood Creek Park project, such as the Veteran's Memorial, the creek restoration with
observation decks, a water and sand play area for tots, and a natural pond area. Director Cotton
indicated that Cottonwood Creek was expect~ to qpen in March, 2004.
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ORAL COMMUNICATIONS
Chuck Ades reported that the Encinitas Flower Cele5rationjGarden Tour would take place on May
21,2005. The tour would start at the Cottonwood^Creek Park and small vans would be utilized to
transport the guests. Mr. Ades indicated that ~. su~ommi~ would provide updates as their
plans progressed.
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Davielle Huffinan provideq.~an,. -..pdate on the Backyard Wildlife liabitat Community certification
project. Steward training se~ions were heldwhiGhresulted: iii' 12 new $tewards. Ms. HUffman also
indicated that the subcommittee was working on having Quail Botanical Gardens and the San Elijo
Lagoon certified as well.
Elizabeth Ritter, with the Downtown Encinitas Mainstreet Association, reported that the Arts Alive
Banner unveiling was held on February 6,2004. The banners would be displayed along Hwy 101
and would be auctioned in June.
DISCUSSION OF AGENDA ITEMS FOR FUTURE MEETINGS
1. Sub-committee reports.
2. Receive Update on Cardifti'Hwy 101 Beautification Projects.
NEXT MEETING: MARCH 4,2004
ADJOURNMENT
Mayor Houlihan adjourned the meeting at 10: 12 a.m.
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By: Gina tlnns, Council Secretary
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