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2004-03-04 . PRESENT: Mayor Maggie Houlihan, Deputy "MayorD~ Dahiger, City Manager Kerry Miller, Director Patrick Murphy, Planner Tom Curriden, Cristina Chacon, Peder Norby, Elizabeth Drum, Carol Jensen, Paul Davis, Sherry Smoot, Keith Turner, Kathleen Lees, Sid Shaw, Cyd Shaw, Davielle Huffman, Peder Norby, Nan Sterman, Elizabeth Ritter, Kathryn Gould and Committee Secretary Zenns. CALL TO ORDEWROLL CALL Mayor Maggie Houlihan called the meeting to order at 8:35 a.m. and self-introductions were made. . APPROVAL OF MINUTES - JANUARY 8. 2004 MEETING Committee consensus to approve the minutes of the February 5, 2004 meeting, noting that Cyd Shaw was present at the meeting. ORAL COMMUNICATIONS Sherry Smoot, Encinitas Visitors Center, reported that the 2004 Visitors & Relocation Guide was complete and ready for distribution. REGULAR AGENDA 1. UPDATE ON CARDIFF/HWY 101 BEAUTIFICATION PROJECTS . Patrick Murphy, Director of Planning and Building, presented a report on Phase n of the Downtown Encinitas Streetscape project. He indicated that there would be public workshops to receive citizen input on the alternatives that were being developed for the Phase n area. Following the workshops, the City Council would select the preferred alternative. It was anticipated that the issue would go to Council for approval in late April. The Planning Department would then complete the design development before transferring the project to the Engineering Department for completion. 03-04-04 Action Minutes.doc Cultural Tourism Committee Page I of5 Action Minutes of the Cultural Tourism Committee . Director Murphy noted that, once the project is transferred to the Engineering Department, the Planning and Building Department would begin work on the Leucadia 101 Streetscape area. The first step would be to determine a reasonable scope or location of the project. Lastly, Director Murphy reported on the Cardiff Specific Plan. He indicated that the City was beginning the development phase for that area. Director Murphy noted that approximately one and a half years ago the residents and merchants of Cardiff had a meeting to discuss some ideas that they would like to see developed. These ideas were compiled into the "Cardiff Consensus Report," which would be used by the City to develop the Cardiff Specific Plan. Mayor Houlihan thanked Director Murphy for his presentation and requested that he keep the committee updated on the department's progress. 2. REPORTS FROM THE SUB-COMMITTEES . · CULTURAL TOURS/GARDEN TOURISM [Objective: Promote and preserve the floral and historical cultures within the City through the Encinitas Flower Celebration tours (which include the Garden Tour, the Flower Tour, and the Encinitas Historical Tour with each tour occurring annually on a rotational basis), the America in Bloom Competition, the National Wildlife Federation Backyard Habitat Program and the Community Wildlife Habitat Program, and other community-wide events.] Tour Rotation: -The Garden Tour - Nan Sterman, Chair; Estimated time-frame: Spring, 2005 -The Encinitas Historical Tour - Estimated time-frame: 2006 -The Flower Tour - Chuck Ades and Evelyn Weidner, Co-Chairs; Estimated time-frame: Spring, 2007 -The America in Bloom Competition - Chuck Ades, Chair; Scheduled for 2005 -Certified Wlldlife Habitat Community - Davielle Huffman, Chair, Chuck Ades, and Rob Wilder; Estimated time-frame: On-going efforts THE GARDEN TOUR. SPRING. 2005 - Nan Sterman, Chair; Chuck Ades, Heather Callaghan, Jean Coopersmith, Carolyn Cope, Edgar Engert, Juli Gillett, Davielle Huffman, Peder Norby, Arlene Rosado, Sanford Shapiro, Keith Turner, and Evelyn Weidner. Sub-committee Chair Nan Sterman ; presented a r~rt on the Garden Tour Subcommittee. She reported that the tour would tak~ place on May 21,2005. Cottonwood Creek would be designated as the tour origination location, which is where a "Market Place" would be held. The subcommittee was still seeking two additional mC;P1bers -. one to assist with the marketing issues and the other member to coordinate the sponsors and donations. · ALONG THE EL CAMINO REAL PROGRAM [Objective: Re-create and install the original mission-style bells along EI Camino Real and Hwy 101. The sub-committee's tll,'st priority is to work with the City to identify the sites for the bells.] . . 03-04-04 Action Minutes.doc Cultural Tourism Committee Page 2 of5 Action Minutes of the Cultural Tourism Committee . Committee MelDbe~: Keith Turner, Chair; Deputy Mayor Dan Dalager, Peder Norby, and R.ob Blough (asstaffliaison) Peder Norby reported that the subcommittee was considering placing the old style Mission Bells along the El C~ino Real Corridor and along Highway 101. Research was being done to determine where the beils were historically placed. The bell itself would be in the shape of a shepherd hook and wouldb~ approximately 8' in height. Mr. Norby also indicated that the group would look into finding sponsors to pay for the cost of purchasing the bell and seek City assistance . for the installation costs. Regarding maintenance costs, the group would look into having service clubs designated as a "perpetual maintenance provider." Committee member Sid Shaw relayed his interest in sponsoring a bell for the downtown area. · ENHANCEMENT OF THE VISITORS CENTER [Objective: Develop a working plan with the goal of enhancing and improving the Visitors Center's current location, programming, and its effectiveness.] Committee Members: Keith Turner, Sherry Smoot, Peder Norby, Arlene Betti, Jim Clark, Julian Duval, and Richard Phillips (as staff liaison) . Keith Turner, Executive Director of the Encinitas Chamber of Commerce, reported that the sub- committee met and discussed the budget and previous plans. He indicated that further discussions would take place and that the sub-committee would give a report once plans were developed. · HISTORYWITHOUTWALLS [Objective: Coordinate, encourage, and publicize historical preservation, and develop an Internet-accessible "history at your fingertips" database.] Committee Members: Jim Clark, Carol Jensen, Lois Sunrich, and Billy Stem Mayor Maggie Houlihan reported that the History Without Walls Sub-committee was in the process of developing a strategic master plan. The sub-committee had created an Historic Resource Brochure. Additionally, the group was developing a marketing plan and seeking grant funding. · CULTURAL TOURISM MARKETING INITIATIVE (NEA GRANT): [Objective: Engage the arts groups, business groups, and the residents of Encinitas in a coordinated effort to create a "marketing brochure and website" that would promote business tourism and cultural arts within the City.] . Committee Members: Cristina Chacon, Chair; Kathleen Lees, Keith Turner, Peder Norby, and Kathryn Gould 03-04-04 Action Minutes.doc Cultural Tourism Committee Page 3 of5 Action Aiinutes of th~ C14/tura/ Tou.rism Committee . Sub-committee Chair Cristina Chacon gave a report on the Cultural Tourism Marketing Initiative. A meeting was held with Felicia Shaw, San Diego City Commission for the Arts, to discuss services that were available to the sub-committee. Ms. Shaw would help the group develop their preliminary goals and would also bring in consultants to further aide their efforts. Kathryn Gould added that the sub-committee hoped to have the project completed by November 2004. · LEUCADIA 101 IMPROVEMENTS [Objective: Work with the Leucadia Mainstreet Association and the Planning Department to help identify the first phase of improvements and the nature of the improvements that would be contemplated in that phase; be proactive with the planning process and report back to the Cultural Tourism Committee.] Committee Members: Elizabeth Drum, Peder Norby, Cris Hicks, Rochelle Collier, Charlie Marvin, Patrick Murphy (as staff liaison) Elizabeth Drum reported that the Leucadia Mainstreet Association had begun the entrance sign competition. Additionally, the association would hold the first annual ''Taste of Leucadia" event on April 29, 2004 from 6:00 to 9:00 pm. Currently there were approximately thirteen restaurants participating in the event. Tickets were $15.00. . Kathleen Lees reported that the fa~ade program was continuing. Creative Cottages and Leucadia Glass were recent projects. · CREATION OF A RECOGNIZABLE BRAND. ICON. OR SYMBOL FOR THE SOUTHERN 101 GATEWAY OR FOR MOONLIGHT STATE BEACH [Objective: Develop a process that would solicit proposals and suggestions towards the creation of a recognizable City brand, symbol, or icon.] Committee Members: Kathleen Lees, Cristina Chacon, Kathryn Gould, LaVerne Shaw, Elizabeth Ritter, and Sherry Smoot. There was no report from this subcommittee. · PROMOTE THE COMPLETION OF THE COTTONWOOD CREEK AREAS WITH THE ENCOURAGEMENT OFNATURAL HABITATS [Objective: Provide input and serve as liaisons between the City Staff and the Cultural Tourism Committee to promote the completion of the surrounding area of Cottonwood Creek and to encourage natural habitats in those areas.] Committee Members: Davielle Huffinan, Rob Wilder, and John Frenken (as staff liaison) 1 .'. . 'There Was 'no feP\>rt from this subcommittee. . 03-04-04 Action Minutes.d'W ~, Cultural Tourism Committee' Page 4 of5 Action Minutes of the Cultural Tourism Committee · CARDIFF 101 BEAUTIFICATION . [Obj~ve: Provide input and serve as Jiaison,s between ihe,Cardiff Town Council and the "Planrili.g~entto develop beautification projdCts alOUg,Carpentier Parkway, the San Elijo State Beach Campground corridor, the Restaurant Row area, and the Rail Corridor.] Committee Members: Jim Clark, Davielle Huffman, and Phil Cotton (as staff liaison) Mayor Houlihan repo~ that tlte -Cardiff Chamber of Commerce would be holding a fundraiser on May 23, 2004 to raise funds to develop a bronze sculpture to be placed in the Cardiff area. · DgVJ1LOPMENT (JF A MAST" ~CH#DULEOF COMMUNITY EVENTS [Objective: Develop a ~unity-Wide master scmedu1e'ofevents that would be accessible on the Internet.] Committee Members: Jim Clark, Sherry Smoot, Cristina Chacon, and Elizabeth Ritter Sherry Smoot reported that the community master schedule would be placed on the Encinitas Chamber of Commerce's website. Anyone with events to add to the calendar can provide the chamber with any information that needs to be placed in the schedule. . · THE ULTIMATE GOAL OF THE CULTURAL TOURISM COMMITl'EE IS TO ENCOURAGE THE DqVELOPMENT OF THE LAGOON TO LAGOON TRAILS. THE RAIL TRAILS. AND A W ALKABLE COMMUNITY DISCUSSION OF AGENDA ITEMS FOR FUTURE MEETINGS 1. Sub-committee reports. NEXT MEETING: APRIL 1,2004 ADJOURNMENT Mayor Houlihan adjourned the meeting at 9:44 a.m. ~~~ ~A:J y: Gina Zenn~ommittee Secretary . 03-04-04 Action Minutes.doe Cultural Tourism Committee Page S ofS