2004-06-03
.
PRESENT:
Mayor Maggie Houlihan, Deputy Mayor Dan Dalager, City Manager Kerry Miller, Cristina
Chacon, Peder Norby, Elizabeth Drum, Paul Davis, Sherry Smoot, Keith Turner, Kathleen Lees,
Cyd Shaw, Elizabeth Ritter, Christie Kramer, John McIsaac, Rob Wilder, Lois Sunrich, Elaine
Master, Billy Stem, Kathryn Gould, Joe Koch, Davielle Huffman, and Committee Secretary
Zenns.
CALL TO ORDEWROLL CALL
Mayor Maggie Houlihan called the meeting to order at 8:40 a.m. and self.introductions were made.
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APPROVAL OF MINUTES - APRIL 1.2004 MEETING
Committee consensus to approve the minutes of the April 1, 2004 meeting.
ORAL COMMUNICATIONS
None.
REGULAR AGENDA
1. REPORTS FROM THE SUB-COMMITTEES
· ALONG THE EL CAMINO REAL PROGRAM
[Objective: Re-create and install the original mission-style bells along EI Camino Real and
Hwy 101. The sub-committee' s fIrst priority is to work with the City to identify the sites for the
bells. ]
Sub-Committee Members: Keith Turner, Chair; Deputy Mayor Dan Dalager, Peder Norby,
and Rob Blough (as staff liaison).
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Peder Norby reported that the sub-committee had secured financial sponsorship for half of the
bells. The sub-committee would begin working with the City regarding installation and
placement.
· ENHANCEMENT OF THE VISITORS CENTER
[Objective: Develop a working plan with the goal of enhancing and improving the Visitors
Center's current location, programming, and its effectiveness.]
Sub-Committee Members: Keith Turner, Sherry Smoot, Peder Norby, Arlene Betti, Jim
Clark, Julian Duval, and Richard Phillips (as staff liaison).
Sherry Smoot reported that the Community Master Calendar was running. She also reported that
new merchandise was available. Additionally, the Visitor's Center now had Internet access.
.Ms. Smoot also indicated that Encinitas Day at the Fair would be on June 15th and would be free
to Encinitas businesses.
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· CULTURAL TOURS/GARDEN TOURISM
[Objective: Promote and preserve the floral and historical cultures within the City through the
Encinitas Flower Celebration tours (which include the Garden Tour, the Flower Tour, and the
Encinitas Historical Tour with each tour occurring annually on a rotational basis), the America
in Bloom Competition, the National Wildlife Federation Backyard Habitat Program and the
Community Wildlife Habitat Program, and other community-wide events.]
Tour Rotation:
-The Garden Tour - Nan Sterman, Chair; Estimated time-frame: Spring, 2005
-The Encinitas Historical Tour - Estimated time-frame: 2006
-The Flower Tour - Chuck Ades and Evelyn Weidne~" Co-Chairs; Estimated time-frame:
Spring, 2007
-The America in Bloom Competition - Chuck Ades, Chair; Scheduled for 2005
-Certified Wlldlife Habitat Community - Davielle Huffman, Chair, Chuck Ades, and Rob
Wilder; Estimated time-frame: On-going efforts
THE GARDEN TOUR- MAY 21. 2005 - Sub-Committee Members: Nan Sterman, Chair;
Chuck Ades, Heather Callaghan, Jean Coopersmith, Carolyn Cope, Edgar Engert, Juli Gillett,
Davielle Huffman, Peder Norby, Arlene Rosado, Sanford Shapiro, Keith Turner, and Evelyn
Weidner.
Davielle Huffman reported that the garden tour is scheduled for May, 20005. They had begun
the process of contacting residents in the selected neighborhood for the tour. The sub-committee
still needed assistance with the marketing endeavors for the tour.
CERTIFIED WILDLIFE HABITAT COMMUNITY
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Davielle Huffman reported that the City of Encinitas now had over 40 certified backyard habitats
compared to only eight habitats 14 months ago.
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· PROMOTE THE COMPLETION OF THE COTTONWOOD CREEK AREAS WITH THE
ENCOURAGEMENT OF NATURAL HABITATS
[Objective: Provide input and serve as liaisons between the City Staff and the Cultural
Tourism Committee to promote the completion of the surrounding area of Cottonwood Creek
and to encourage natural habitats in those areas.]
Committee Members: Davielle Huffman, Rob Wilder, and John Frenken (as staff liaison).
There was no report from this sub-committee.
· HISTORYWITHOUTWALLS
[Objective: Coordinate, encourage, and publicize historical preservation, and develop an
futemet-accessible "history at your fingertips" database.]
Committee Members: Jim Clark, Carol Jensen, Lois Sunrich, Christie Kramer, Kenneth
Hayward, Mike Dillon, Billy Stem, Wendy Haskett, and Mayor Maggie Houlihan.
Billy Stem reported that the final Master Plan was completed. Mr. Stem distributed copies of the
plan and the group reviewed it.
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· CULTURAL TOURISM MARKETING INITIATIVE (NEA GRANT):
[Objective: Engage the arts groups, business groups, and the residents of Encinitas in a
coordinated effort to create a "marketing brochure and website" that would promote business
tourism and cultural arts within the City.]
Committee Members: Cristina Chacon, Chair; Kathleen Lees, Keith Turner, Peder Norby, and
Kathryn Gould.
Kathryn Gould reported that the subcommittee held a workshop in the Council Chambers on
May 18, 2004. Consultant Bennett Peji facilitated the workshop. She noted that there was an
excellent turnout. Ms. Gould indicated that the next step in the process would be public
workshops.
· LEUCADIA 101 IMPROVEMENTS
[Objective: Work with the Leucadia Mainstreet Association and the Planning Department to
help identify the first phase of improvements and the nature of the improvements that would be
contemplated in that phase; be proactive with the planning process and report back to the
Cultural Tourism Committee.]
Committee Members: Elizabeth Drum, Peder Norby, Cris Hicks, Rochelle Collier, Charlie
Marvin, Patrick Murphy (as staff liaison).
.
Elizabeth Drum reported that the Leucadia 101 Mainstreet Association's entry sign competition
was closed. The subcommittee would be meeting with the finalists on June 28, 2004. They
anticipated having the entry sign in place by winter.
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· CREATION OF A RECOGNIZABLE BRAND. ICON. OR SYMBOL FOR THE
SOUTHERN 101 GATEWAY OR FOR MOONliGHT STATE BEACH
[Objective: Develop a process that would solicit proposals and suggestions towards the
creation of a recognizable City brand, symbol, or icon.]
Committee Members: Kathleen Lees, Cristina Chacon, Kathryn Gould, LaVerne Shaw,
Elizabeth Ritter, and Sherry Smoot.
Mayor Houlihan indicated that this sub-committee was working in conjunction with the Cultural
Tourism Marketing Initiative sub-committee.
· CARDIFF 101 BEAUTIFICATION
[Objective: Provide input and serve as liaisons between the Cardiff Town Council and the
Planning Department to develop beautification projects along Carpentier Parkway, the San Elijo
State Beach Campground corridor, the Restaurant Row area, and the Rail Corridor.]
Committee Members: Jim Clark, Davielle Huffman, and Phil Cotton (as staff liaison).
There was no report from this sub-committee.
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· DEVELOPMENT OF A MASTER SCHEDULE OF COMMUNITY EVENTS -
COMPLETED
.
[Objective: Develop a community-wide master schedule of events that would be accessible on
the Internet.]
Committee Members: Jim Clark, Sherry Smoot, Cristina Chacon, and Elizabeth Ritter.
· THE ULTIMATE GOAL OF THE CULTURAL TOURISM COMMITTEE IS TO
ENCOURAGE THE DEVELOPMENT OF THE LAGOON TO LAGOON TRAILS. THE
RAIL TRAILS. AND A W ALKABLE COMMUNITY
2. Lecture Presentation by Mayor Houlihan:
"Encinitas - A Sense of Place...a Destination"
Mayor Houlihan gave a presentation to the committee. The presentation was one that she had
given to the San Diego State University Tourism Management Class. The presentation was an
overview ofEncinitas from a tourist attraction or vacation destination point of view.
DISCUSSION OF AGENDA ITEMS FOR FUTURE MEETINGS
None discussed.
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NEXT MEETING: JULY 1, 2004
COUNCIL CHAMBERS, ENCINITAS CITY HALL
ADJOURNMENT
Mayor Houlihan adjourned the meeting at 10:05 a.m.
~,c~
y: Gina Zennt,' Committee Secretary
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